Marketing Manager

Clemens Food Group - Hatfield, PA (30+ days ago)3.4


OVERVIEW
Build your career. Challenge the process. Collaborate & Engage

Build your career with Clemens Food Group and be a part of an exciting, collaborative, team environment.

At Clemens Food Group, we want you to constructively challenge and have your ideas heard. We are looking for diverse individuals who push the limits and think outside the box!

Clemens Food Group realizes that our team members are the key to our success. Come be a part of our team and see your ideas in action!

RESPONSIBILITIES
POSITION RESPONSIBILTIES

The Marketing Manager will support branded business and the strategic development of the go-to-market plan.

The Marketing Manager is responsible for supporting and leading the strategic development and execution of the brand's marketing plan. This role is responsible for the development of the brand and communication strategy. This position conducts the business analysis needed to drive sound decisions and build sound marketing strategies, manages the product portfolio, leads the development of product initiatives, and develops and executes the consumer promotion plan.

The Marketing Manager possess and executes upon four key skill sets:

Strategic Planning & Innovation Strategy (anticipate trends to keep leadership position)

Develop annual brand go to marketing plans and budget (Customer, Consumer, Shopper, Product)
Review marketing tactics based on brand and customer strategies
Identify, generate and synthesize and activate on consumer / customer insights
Identify and generate channel insights - Product, customer, competition and Create category specific brand positioning plans
Customer visits to gain understanding of what is occuring in the market place

Sales Execution (focus on sell in & in market activation)

Lead strategic planning process to achieve growth objectives and meet brand positioning targets
Collaborate and support Sales team with customer opportunities
Lead customer specific marketing program consisting of elements, timing and investment
Prepare presentations in support of customers and channel opportunities

Marketing and Promotion Execution (focus on sell in & in market activation)

Social Media Plan Development, Execution and Strategy Enhancing and Driving Brand Interaction (Facebook, Pinterest, Instagram, Twitter, Website)
Execute on developed marketing plan (Website, demos, recipe cards, response to customer questions)
Assists in development of an integrated brand image and message throughout all advertising, packaging and promotional efforts - Development and Execution of Consumer Touchpoint Campaigns (Web/Club/Helpline)
Evaluates creative - ensuring the most motivating messaging reaches target consumers
Manages agency relationships and leads the preparation for internal and external brand presentations
Prepare monthly status update to retail team

Performance Management (manage to the plan)

Lead the cross-functional development of a prioritized customer target list across channels
Monitor and report on results to plan (Gather sales reports, customer reports, sales data, supply data
Manage the execution of ad agency expectations on projects (Manage reporting, update meetings, creative briefs)
Measure campaign effectiveness and communicates results - Optimize for future activities
Reviewing available data (e.g. IRI) to determine where we are at in the market place

Team CFG

Operate as subject matter expert for NAE/Farm Promise brand communications
Attend and partipate in corporate social responsibility initiatives
Attend and parcipate in weekly channel management meetings
Build network to develop pipeline of future talent for CFG
QUALIFICATIONS
POSITION QUALIFICATIONS

Bachelor's degree in Marketing or related field and at least 10 years of Brand and business leadership experience; or equivalent combination of education and experience.
Comprehensive experience in consumer packaged goods industry.
Must be able to identify consumer insights and translate them into go to market plans.
Creative and passionate about ideation and new product development.
Change agent with flexible work style & willingness to roll up your sleeves and do whatever it takes to help your team win
Proven track record with working effectively as a business leader and with cross functional teams.
Excellent communication skills; strong oral and written language skills. Able to communicate at both a technical and non-technical level.
Excellent planning and organizational skills with demonstrated multi-tasking and project management skills.
May be required to travel and must be able to represent the company at conferences and product presentations.
Ability to build strong business relationships to achieve sustainable partnerships and collaborate internally and externally.
Demonstrated project management skills with proven ability to lead multiple projects in a fast-paced, deadline driven environment
Exceptional story telling & presentation skills, both oral and written
Strong strategic thinking & analytical skills ; ability to dive team into consumer & competitive landscape & develop sustainable business cases
Working knowledge of Microsoft Office, Excel, Powerpoint