Director of Digital Marketing

Jacuzzi Inc. - Chino Hills, CA (30+ days ago)


Director of Digital Marketing

In this position, you will identify and implement strategies and tactics to optimize online marketing including lead generation, conversion optimization, SEO, PPC and the user experience. You will also collaborate with sales management and the IT team to advance our CRM systems to meet the needs of marketing, sales, and service.

Specific Responsibilities.

  • Identify, manage, and drive the deployment of digital and ecommerce solutions across the US and Canada.
  • Owner of lead generation and distribution to dealer network
  • Primary point of contact for dealer network in US and Canada
  • Develop and Implement plans to leverage website performance and revenue including Advertising (Native, Social, Retargeting), Marketing (SEM, email/nurture, PPC, Print, CTV), Local (Geofencing, Google My Business), Lead Gen/Conversion and Consumer Experience
  • Build and lead a digital team with the capacity to convince and motivate others within and outside of Digital Marketing
  • Develop marketing reporting standards and regularly report on marketing progress to senior leadership.
  • Proactive documentation and communication of upcoming activity to generate awareness of programs, results and next steps - upward, across peer set and with key stakeholders, especially sales and product leadership.
  • Oversee, Manage & Track Budget

Core Competencies:

Diagnostic Information Gathering: Identify the information needed to clarify a situation, seeking information from appropriate sources, and using skillful questioning to draw out the information, even when others are reluctant or unskilled at disclosing.

Persuasive Communication: Plans, delivers oral and written communications that are impactful and persuasive with their intended audiences. Identifies and presents information and data that will have a strong effect on others. Creates upwards as effect graphics, slides, examples and analogies that display information clearly, precisely and with high impact.

Attention to Communication: Ensures that information is passed on to others who should be kept informed. Share ideas and information with others who might find them useful. Uses multiple channels or means to communicate important messages. Communicates effective to senior management, direct reports, and peers.

Building Collaborative Relationships: Demonstrates, develops, maintains, and strengthens partnerships with others inside or outside the organization who can provide information, assistance and support. Shows an interest in what others have to say. Recognizes business concerns and perspectives of others. Takes time to build rapport and establish common bonds. Provides assistance, support and information to others.

Managing Performance: Takes responsibility for one’s own and one’s team’s performance by setting clear goals and expectations, tracking progress against goals, ensuring feedback and addressing performance problems and issues promptly. Promptly communicates to those who need to know any problems that affect the accomplishment of planned goals. Keeps informed about employee’s progress and performance through both formal and informal methods.

Fostering Teamwork: The ability and desire to work cooperatively in a team. As a leader drives team performance. Enlists the active participation of everyone. Promote cooperation with other work units. Ensure team members are recognized for contributions to the team success. Provides assistance, information, and expertise with the team. Gives honest and constructive feedback. Works for solutions that all team members can support.

Strategic Thinking: Analyzes the organization’s competitive position and develops a clear and compelling vision of what the organization needs for future success. Develops, implements distinctive strategies to achieve and sustain competitive advantage; translates strategies into clear goals, objectives and initiatives.

Knowledge, Skills & Abilities:

  • Proficient in Salesforce – Commerce Cloud, Marketing Cloud, CRM
  • Proficient in Google Analytics, AdWords, Tagging
  • Detail Orientation and Project Management Skills
  • Proven record of working with multiple brands and consumer durables
  • Ability to travel within the US, Canada & Mexico to various meeting locations. Approximately 10-15% travel may be required.

Qualifications:

  • Accomplished marketing leader with 10+ years of experience in a data-driven digital marketing environment.
  • Well-versed in all aspects of digital marketing, and analytics with a strong focus on ROI metrics.
  • Track record of optimizing digital marketing channels for improved customer experience and conversion optimization.
  • Proven experience in expanding reach and growing audience size and engagement.
  • Bachelor’s of Business with specialization in Marketing,

Job Type: Full-time

Experience:

  • Digital Marketing: 10 years

Education:

  • Bachelor's