Senior Market Research Analyst

Pearson - Orlando, FL3.8

Full-time
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**Description**

**Summary**

The Sr. Research Analyst responsible for defining the market opportunities, marketing, & analysis/optimization of the organization's services and/or products which may include consumer & market insights, digital marketing, advertising, and analytics. He or she may be allocated to focus on a particular component of the marketing life cycle and or channel. This is Senior/Management level position which requires expert knowledge and little to no instruction.

**General Responsibilities**

Responsibilities are applicable based on the position focus/channel

+ Helps to identify, analyze/execute new and potential product/services, markets, and advertising opportunities.

+ Collects and analyzes data on established and prospective customers, competitors, and marketing channels/sources.

+ Prepares reports that interpret consumer behavior, market opportunities/conditions, marketing results, trends, and investment levels.

+ Investigates & evaluates marketing methods, consumer insights, advertising channels, and their results in an effort to continually improve results.

+ Prepares & presents materials/findings both internally and externally for the marketing focus/channel he or she supports.

+ Provides insights which facilitate the development of plans for partner promotion

+ Executes against partner marketing plans to deliver results that exceed defined objectives

+ Provides World Class Marketing Client Service Management by creating synergies with our internal teams & Academic Partners which empower us to exceed our objectives.

+ Creates buy-in from multiple constituents in a collaborative cross-functional environment

**Qualifications**

**General Qualifications**

+ 4-year degree from an accredited institution in Market Research, Statistics, Behavioral Sciences, or equivalent discipline OR appropriate combination of experience and education

+ Minimum 5 years’ experience in product research & analysis, preferably for the education industry or an intangible product

+ Sr. level position requires expert level experience in the following areas:

+ Experience with various analytics platforms such as; SAS, Google Analytics, SPSS,

+ Experience with utilizing various research methods and statistical sampling

+ Experience with analyzing consumer behavior, market dynamics such as opportunities and threats.

+ Experience developing and implementing research strategies

+ Experience with survey software such as Survey Monkey, Qualtrics, and or Confirmit

+ Experience managing out-sourced vendors

**Supervisory Responsibilities**

Supervises a team of Associate and Research Analysts.

Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.

**Primary Location: ** US-FL-Orlando

**Job: ** Marketing

**Organization: ** North America

**Employee Status: ** Regular Employee

**Job Type: ** Standard

**Shift: ** Day Job

**Job Posting: ** Jul 18, 2019

**Job Unposting: ** Jul 25, 2019

**Schedule: ** Full-time Regular

**Req ID: ** 1909451

Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.