Director, EHR / Health System Marketing

Surescripts, LLC - Arlington, VA (30+ days ago)4.0

Our purpose is to serve the nation with the single most trusted and capable health information network, built to increase patient safety, lower costs and ensure quality care.

What You’re Like

You play in the intersection of creativity and strategy. You’re connected to movers and shakers, and you know how to work a room. You like to be close to the action of bringing that strategy to life in new and cool ways. You are an authority on big ideas. But you are grounded in good data, real market insights and measurable results.

What We’re Like

Surescripts Marketing is a creative, collaborative and diverse team that lives by the motto, “digital first.” We have serious hustle—we’re always taking care of business and thinking about our next move. We’re storytellers, promoters and go-getters, but we stay grounded in our collective purpose: to unleash the potential of a connected healthcare system. We welcome the intensity of our goals and the seriousness of our work, but we also have plenty of fun.

OK, But Here’s What It’s Really Like

Working in Marketing at Surescripts, you’ll be challenged by competing priorities and juggling long-term goals with short-term needs. In this industry, the pressure is always on. You’ll be called on to use your best judgment, to communicate crazy-effectively and bring your energy, positivity and general brilliance to the table every day. We celebrate our hard-won accomplishments, but we don’t cheat ourselves out of learning from our missteps.

The Director, EHR / Health System Marketing will play a key leadership role within the Marketing group, working closely with the Product Innovation & Customer Group organizations at Surescripts. Specifically, the Director, Hospital / Health System Marketing will lead strategy and execution for all marketing initiatives for the EHR market. This includes the clear, guidance, coordination and delivery of product materials, customer event communication tools and materials to support effective sales and customer engagement Initiatives.

This position will lead the marketing activities for EHR’s which are a critical gateway to providers as well as IDN’s. This individual must be able to lead teams, think strategically, multi-task and provide strong organization/ project management leadership. An ability to simplify and effectively communicate verbally and in written format is essential. Demonstrated ability to develop clear results-oriented action plans and effectively mobilize cross functional teams internally and externally are critical skills.

This person will need to bring a strong understanding of the EHR marketplace as well as an understanding of the inside sales function within EHRs. This person needs to be creative and relentless in driving growth and engagement with these customers via world-class marketing.

Lead EHR & Health System Marketing to drive development and delivery of external, customer facing marketing communication, product/ sales materials, corporate conference participation and targeted product utilization initiatives
Develop and maintain high impact and effective product / sales collateral for company product portfolio (new introductions and core products). Collateral includes typical Sales kit elements (product overview sheets, presentations, etc)
Analyze EHR marketplace in partnership with Customer and Product teams to identify high value targets and develop bespoke marketing programs with a specific emphasis on channel sales and user activation
Ensure customer communications, sales support materials and presentations are aligned with established corporate messaging and defined product positioning strategy
Develop and implement “sales training” tools and update protocols to assure clear and compelling sell in to prioritized customer targets
Act as a brand and corporate ambassador. Assure internal alignment with communication strategies across key stakeholders and channels. (i.e. ensure consistency of messaging in all products and corporate/ sales presentations)
Support strategic customer / account communications
Manage and assure ongoing feedback loop with customer team, to identify areas of success, optimization and best practices in communication delivery/ customer engagement across product portfolio
Develop and maintain product collateral library, conference calendar and corporate/ business overview presentations
Support development and execution of customer focused product awareness and utilization programs. Delivered in collaboration with customer and broader marketing team

2+ years of team leadership/ management experience
Bachelor’s degree
8+ years of marketing experience. Focused experience in customer & sales communication
6+ years of Marketing Communication campaign planning, development and execution experience
6+ years multi-channel marketing program development and implementation
Ability to travel approximately a couple times per month for conferences or customer meetings, etc.

4+ years of experience working with the EHR industry
Masters of Business Administration with a concentration Marketing/ Communications
Familiarity and experience with a customer relationship management (CRM)
Partnership marketing program management
Conference and event management experience
Experience managing internal and external partners to deliver full surround / integrated program solutions
Experience working in one of the following industries: Health care (B2B product or Consumer), health information technology, Network technology

Technical Competencies:
Market Understanding

Demonstrated ability to gather, synthesize, and share information on external market conditions that may impact Surescripts’ business interests and decisions.

Demonstrated ability to understand Surescripts’ role within the broader industry context and apply that understanding to shape marketing initiatives and messaging strategies.

Marketing Strategy

Demonstrated ability to develop marketing plans/strategies that support sales enablement and customer engagement.

Demonstrated ability to apply fundamental concepts of design and marketing to produce high quality marketing materials.

Knowledge of and experience utilizing industry-leading marketing analytics/measurement tools and best practices to evaluate performance of key marketing initiatives.

Customer/External Relations

Demonstrated ability to maintain effective relationships with external vendors, customers and media outlets to support specific marketing initiatives.

Demonstrated ability to collaborate effectively with internal customers to design and execute marketing initiatives.

Demonstrated ability to communicate complex concepts simply and elegantly through excellent written and verbal communications skills.

Project Management

Demonstrated ability to manage projects within established parameters for cost, schedule, and deliverable requirements. Demonstrated ability to work cross-functionally with product owners and other organizational units to define project requirements and allocated budget to achieve project outcomes.

Budget & Financial Management

Demonstrated ability to manage allocated budgets to deliver creative/marketing products in support of business unit objectives.

Behavioral Competencies:
Strategic Agility

Anticipates, responds, and shapes the future direction of the company/department based on industry knowledge to build the organization’s capabilities for tomorrow. Anticipates future consequences and trends accurately to bring creative ideas to the organization. Recognizes strategic opportunities for change and creates competitive and breakthrough strategies. Masters complexity and finds ways to simplify approach

Proactive Customer Evangelism

Builds trust and collaboration by delivering exceptional service. Is committed to continuous improvement in the value the organization delivers to its customers. Values the customer viewpoint and proactively addresses future needs. Influences customer behavior by providing market-focused expertise and industry understanding.

Operating Excellence and Execution

Sets ambitious and realistic goals and builds accountability within the organization. Makes decisions that produce-high quality results by applying technical knowledge, analyzing problems, and calculating risks. Is results-driven while demonstrating fiscal stewardship.

People Leadership

Provides proactive and meaningful coaching, developmental guidance and feedback. Creates an environment that promotes and encourages recognition. Empowers employees to contribute at their highest ability. Builds and motivates teams of diverse, talented people where the right person is in the right role. Develops a loyal and sustainable structure and team contributing to a successful organization.

Innovative Change Agent

Seeks continuous improvement through best practices and requires team to take risks in order to move the business forward. Identifies and removes barriers to change. Exhibits a positive outlook in the face of change.

Courageous Personal Leadership

Establishes trust by displaying personal credibility and unwavering integrity. Understands the internal and external political factors that impact the work of the organization and raises issues and concerns at the appropriate time and place. Is self-aware and changes behaviors for self-growth and the betterment of the customer, business, and/or team.