Help us help our customers realize their dreams of a beautiful home!
Join The #1 Furniture Company-Join The #1 Furniture Brand
Ashley Furniture Industries, Inc. is the largest manufacturer of furniture in the world. Established in 1945, Ashley offers one of the industry’s broadest product assortments to retail partners in 123 countries.
Design, Build, Deliver:
Using our internationally acclaimed in-house design team, we create the look without paying expensive design fees. Then, by adhering to some of the most efficient production standards in the world, we can maximize productivity and minimize waste, generating additional savings for you. Finally, all orders are filled from strategically located regional warehouses and are serviced by our own fleet of trucks, the largest in the industry.
The Copywriter is required to develop persuasive and inspirational copy that informs current and prospective audiences about the values and benefits of Ashley products and others, including third party products. This position creates engaging, results-driven content for digital, print, in-store and other consumer marketing materials.
Primary Job Functions:
Master the Company’s branding and voice tactics and how it translates into current market trends, search engine optimization (SEO) and user experience (UX) best practices.
Write compelling and grammatically clean content to ensure the Company’s value proposition and unique selling points engage the target audience across multiple digital and marketing channels.
Research ways to continuously improve SEO performance, KPIs and other analytics.
Build productive relationships with Merchandisers, Designers and others to tell compelling product/lifestyle stories, ensuring copy aligns with priorities and direction.
Influence the Ashley Copy Style Guide, Product Writing Guide, NPIS Vendor Guide and other internal/ external references that direct the style and output of all editorial and product content.
Manage project timelines, milestones and internal details to ensure timely delivery of all copy.
Ensure accuracy and fact-check all content. Update and refresh content as needed.
Demonstrate the Company’s Core and Growth Values in the performance of all job functions.
Secondary Job Functions:
Participate in the development of the annual marketing/creative calendar based on product introductions and seasonal promotions. Conceptualize brand initiatives as needed.
Stay current with copywriting best practices, strategies and industry standards, including compliance with relevant regulations.
Maintain reliable attendance.
Actively participate in departmental meetings, training and education. Assist with training other employees and providing backup.
Complete other assignments and special projects as requested.
- Bachelor Degree in Communication, Marketing, English, Journalism, technical publishing or related field, or equivalent work experience, Required
Knowledge, Skills and Abilities:
- 1 year of copywriting work experience, Required
Knowledge of lifestyle and design vocabulary, and elements of story structure, content, voice, tone and grammar
Knowledge of best practices for marketing and digital platforms
Maintains a positive and professional attitude that motivates others and promotes enthusiasm
Excellent verbal and written communication skills
Strong attention to detail
Excellent interpersonal skills
Effective time management and organizational skills
Work independently as well as in a team environment
Document management system
Analytical and problem solving skills
Working knowledge of Continuous Improvement
Handle multiple projects simultaneously within established time constraints
Proficient computer skills, including experience with Microsoft Office Suite, internet; Adobe Creative Suite skills are a plus
Strong skills in agility, along with the ability to pivot easily when directions and priorities change on short notice
Perform under strong demands in a fast-paced environment
Work professionally with accounts and co-workers to efficiently serve our customers, treating all with enthusiasm and respect
Display empathy, understanding and patience with employees and external customers
Respond professionally in situations with difficult employee/vendor/customer issues or inquiries
We are an equal opportunity employer and provide a drug-free working environment. While Ashley appreciates the interest of all candidates only those meeting specific position requirements may be contacted. Principals Only.