Product Marketing Manager-837310
At Franklin Templeton, everything we do is focused on one thing – delivering better client outcomes. We do that by partnering closely with our clients, assessing their strategic needs, and identifying the solution or solutions that can meet the challenge. Over 12,000 employees working in 34 countries around the world are dedicated to servicing investment solutions for our clients in more than 160 countries. For more than 70 years our success has been a direct result of the talent, skills and persistence of our people, and we are looking for qualified candidates to join our team.
The Product Marketing Manager for Franklin Templeton’s U.S. Marketing organization will help position Franklin Templeton’s capabilities for the U.S. Distribution organization, research competitive trends in marketing those strategies, and drive marketing and promotional initiatives related to those strategies.
The Product Marketing Manager will ensure there is a clear and compelling marketing message including investment process, portfolio positioning and rationale for each covered portfolio, especially as it relates to solving for the investment challenges of U.S. Institutional and Retail clients. This individual will work closely with other U.S. Marketing colleagues and act as a liaison on marketing specific matters, collaborating with Franklin Templeton’s Specialized Investment Managers’ marketing organizations and Global Advisory Services (“GAS”) Central Marketing Operations area.
The individual will also need to liaise effectively with Product teams, Product Specialists, Compliance and other departments to deliver content and address other potential issues. Key to success in this role will be the ability to think outside of the box about marketing more complex strategies, as well as the ability to act nimbly and re-focus quickly as business needs evolve.
The Product Marketing Manager for U.S. strategies will act as the central marketing authority for those relevant strategies and therefore must have a strong understanding of the markets relating to their respective strategies. They must be perceived as a credible source of investment related information pertaining to their covered strategies and must have a thorough understanding of all content available and or necessary to be developed in support of assisting U.S. Sales in selling and in promoting the respective strategies.
The Product Marketing Manager will report to the Senior Marketer and will be a member of the Investment Marketing group for U.S. Distribution’s Marketing organization and will primarily interact with Franklin Templeton’s U.S. and product specialist organizations, the relevant Specialized Investment Managers’ marketing and product specialist teams, and colleagues within the respective U.S. Marketing’s Client Marketing and Integrated Marketing teams.
What are the ongoing responsibilities of a Product Marketing Manager?
Develop messaging that positions strategies for solving the needs of U.S. clients
Develop product collateral in collaboration with Specialized Investment Managers’ marketers, U.S. Product, U.S. Sales and U.S. Sales Training supporting all relevant product wrappers sold through Franklin Templeton’s U.S. Distribution organization
Collaborate with Central Marketing Operations to lead development of new U.S. advisor pitchbooks and fact cards for all relevant product wrappers
Collaborates with U.S. Sales, Sales Training, and Client Marketing to frame client campaigns content, and serves as the subject matter expert with Integrated Marketing on execution
Ensure content for relevant strategies is consistent with core product messaging
Obtain intimate knowledge of the investment philosophy and process of each strategy supported – including detailed understanding of current investment themes within the portfolio, knowledge of portfolio holdings, risk attributes of the strategy, past and current positioning of the portfolio, near-term outlook for the strategy and performance attribution in order to develop clear, consistent and pertinent collateral supporting solutions for challenges of our U.S. clients
Collaborate with other U.S. Marketing team members and plays a key role in creating and reviewing relevant product collateral and reviewing landing pages, social media and emails concerning strategies
Liaise with Central Marketing Operations and other data teams to ensure data and product collateral regarding a given product are accurate and appropriate.
Proofread and conduct quality assurance of electronic and print materials.
Execute other projects and special marketing assignments, as necessary.
What ideal qualifications, skills and experience would help someone to be successful?
Experience & Qualifications
Demonstrated success in the development of multi-faceted, comprehensive product strategy or marketing campaigns in asset management
Bachelor’s degree or equivalent experience, CFA and/or MBA desirable
5+ years in asset management, preferably in product specialist or product marketing roles
Series 6 or 7 licensed, if not, must achieve within 1 year of employment
An understanding of economic and financial concepts and capital markets is essential
Experienced in financial services and products, capital markets and economic trends
Communicates effectively in writing and speaking
Listens actively; recognizes and reinforces good ideas
Thinks creatively and strategically first, then thinks tactically
Builds relationships through effective collaboration
Strong attention to detail and demonstrated ability to meet deadlines
Skilled in Microsoft Word, PowerPoint, Excel
Creative thinker able to turn concepts into compelling messaging for various audiences
Likes to solve problems/multi-dimensional thinker
Thrives in a fast-paced environment, juggles multiple priorities
Willing to constructively challenge status quo
Readily acknowledges mistakes and learns from them
Holds oneself accountable; goes the extra mile to get the job done
Open to new ideas
What makes Franklin Templeton unique?
In addition to the dynamic and professional environment at Franklin Templeton, we strive to ensure that our employees have access to a competitive and valuable set of Total Rewards—the mix of both monetary and non-monetary rewards provided to you in recognition for your time, talents, efforts, and results.
Highlights of our benefits include:
Three weeks paid time off the first year
Medical, dental and vision insurance
401(k) Retirement Plan with 75% company match on your pre-tax and/or Roth contributions, up to the IRS limits
Employee Stock Investment Program
Tuition Assistance Program
Purchase of company funds with no sales charge
Onsite fitness center and recreation center*
- Only applicable at certain locations
We believe that being a good corporate citizen is good business. To us, corporate citizenship means being accountable, serving our clients, being an employer of choice, managing our environmental impact, and supporting our communities. An emphasis on corporate citizenship is embedded in our culture and values, and is an important element of how we achieve success.
We are also committed to your learning and development with resources focused around Experience, Exposure, and Education, to help you achieve your professional development goals. Take some time to, meet some of our people, and see what it means to say, “I AM Franklin Templeton”.
Franklin Templeton is an Equal Opportunity Employer. We are committed to equal employment opportunity for all applicants and existing employees and we evaluate qualified applicants without regard to ancestry, age, color, disability, genetic information, gender, gender identity, or gender expression, marital status, medical condition, military or veteran status, national origin, race, religion, sex, sexual orientation, and any other basis protected by federal, state, or local law, ordinance, or regulation. We invite you to visit us at http://www.franklintempletoncareers.com/ to learn more about our company and our career opportunities.
Franklin Templeton is committed to fostering a diverse and inclusive environment. If you believe that you need an accommodation to search for, or apply for, one of our positions please send an email to accommodations@FranklinTempleton.com. In your email, please include the accommodation you are requesting and the job title and job number you are applying for. It may take up to three business days to receive a response to your request. Please note that only requests for accommodations will receive a response.
Marketing and Communications
United States-New York-New York
United States-Florida-Ft. Lauderdale, United States-Florida-St. Petersburg, United States-Maryland-Baltimore, United States-California-San Mateo, United States-Connecticut-Stamford