Content Lead

Vanguard Charitable End - Malvern, PA (30+ days ago)


Position Content Lead
Reports to Marketing Team Leader
Compensation This is a full-time, exempt grade 5 position
Date Position Open July 2018

Summary:
The Content Lead is responsible for the development, distribution, and ongoing management of a variety of marketing content for target audiences and internal stakeholders, including news stories, blog posts, internal communications, public website updates, email campaigns and marketing initiatives. As a member of the Marketing team for one of the ten largest nonprofits in the U.S., this position will help us communicate the value of a Vanguard Charitable donor-advised fund.

Responsibilities:
Help build brand awareness and generate leads by developing, re-purposing and distributing content which uniquely appeals to different external audiences in support of the marketing and communications strategy.
Help engage and convert prospects into clients by developing, re-purposing and distributing content for internal stakeholders in support of the marketing and communications strategy. Ensures content is fresh, informative, and appealing to target audiences.
May support any/all aspects of content development including, copywriting and graphic design, as well as content distribution, including updating the website and email templates.
Works with key stakeholders through the content creation process, soliciting and incorporating feedback and content revisions into final, approved communications.
Support marketing team to ensure business requests for marketing/communications support are met.
Collaborate with marketing colleagues to implement web content and design updates through Vanguard Charitable’s content management system.
Complete basic descriptive analysis to understand efficiency and effectiveness of communications; optimize content based on insights gathered from analytics in partnership with the Digital Strategist.
Identify opportunities to leverage existing content in new ways to engage with Vanguard Charitable’s key audiences.
Serves as liaison with external vendors and partners, including digital advertising agencies
Keeps a pulse on competitive trends and news articles and shares with the broader team.
Monitor charitable and financial nonprofit industry trends to ensure communication strategy is kept current and addresses timely topics.

Requirements:
Undergraduate degree, preferably in marketing, journalism, public relations, communications, or related discipline
Minimum of 3 years’ experience required
Excellent and proven writing, editing, and content development skills.
Basic graphic or web design skills; advanced knowledge of Sketch, Adobe Creative Suite applications, or HTML/CSS is a plus
Excellent communications skills, with proven ability to work with peers across a business
Independent and collegial; proven problem solving and resourcefulness skills while ensuring processes are being followed and stakeholders are kept involved
Excellent skills in Microsoft Word, Excel, PowerPoint
Ability to learn a content management system; experience with Drupal a plus
Excellent time management and organizational skills
Experience with CoSchedule a plus