WHO WE ARE
Lindblad Expeditions is the pioneer in the Expedition Travel space, from taking the first citizen explorers to Antarctica in 1966, to opening the Galapagos and Easter Island to tourism in 1967, to leading the first tourist expedition through the Northwest Passage in 1984, to launching our innovative partnership with National Geographic in 2004. Now taking nearly 25,000 guests per year to some of the world’s most remote and pristine locations on our fleet of 15 ships, we do whatever it takes to ensure our guests experience the “Exhilaration of Discovery”.
Position Overview
Lindblad Expeditions, the world’s preeminent expedition travel company, is looking for a talented web content producer to join our New York-based creative team—a full-service in-house agency that creates design, editorial, photographic, and video content, as well as developing and maintaining the visual identity of the brand. Reporting to the Editorial Director, the Web Content Producer will produce written content for expeditions.com, build and revise pages as needed, and generally update and maintain pages across the site as assigned. Through this work, the Web Content Producer will ensure that the site remains fresh, engaging, and accurate. The Web Content Producer will work closely with the editorial team and product marketing team to create, receive, finalize, and publish content on the website that supports Lindblad’s business priorities.
In an environment that is fast-paced and often reactive, the ideal candidate is adaptable, diligent, and solutions-oriented. They stay calm under pressure and know how to prioritize their workload and time. They are also considerate, collaborative, and collegial.
-
Handles the production of landing pages, articles, and other web content to tell Lindblad’s stories and ensure the integrity of the content before it is published for the public
-
Produces clear and compelling copy for pages across the site as needed with a demonstrated understanding of the Company’s established brand positioning and tone of voice
-
Translates direction from creative briefs into copy and layouts that reflect a strong understanding of the goals of the brief
-
Brings together written content along with photos, videos, and other media to publish high-quality, engaging digital content
-
Becomes an expert in our website’s design capabilities and formats and uses its modules, templates, and more to create layouts that tell the stories and communicate key messages in an impactful way
-
Create consistent, high-quality copy that conveys clearly and impactful key messages about the Company and our products
-
In collaboration with SEO Manager, optimizes all content for search engines including researching and setting keywords, adding the meta description, choosing categories, and tags
-
Enforces quality control standards over content, multimedia, content best practices, and SEO guidelines
-
Ensures formatting errors are addressed prior to publishing
-
In collaboration with the Web Product Manager and the Manager of Digital Marketing and Analytics, reviews visitor and content analytics regularly, and monitors and reports on content performance
-
3-4 years of relevant experience
-
Excellent (and demonstrable) writing, editing and proofreading skills
-
Attention to detail, ability to check and recheck work to ensure everything is correct
-
Familiarity with Web content publishing using a WordPress Content Management System (CMS); familiarity with Contentful is not required but is a plus
-
Basic design experience for web content and meeting brand best practices
-
Working knowledge of HTML
-
Understanding of and experience with Search Engine Optimization concepts and techniques
-
Familiar with Web accessibility standards and practices
-
Ability to use Microsoft Office Suite
-
Collaborative with excellent time-management and organizational skills
-
BS/BA in marketing, English or related field
#MarketingIND
OUR BENEFITS
- Travel benefits for employees and their family
- Voyage of Discovery trips for employees to travel as guests
- Health insurance including Medical, Dental, Vision
- 401(k) plan with employer match
- Long-Term Disability, Life & AD&D Insurance
- Flexible Spending Account (FSA) to be used for out-of-pocket medical and dependent care
- Pre-Tax Commuter Benefit
- 7-8 Paid Holidays and an additional 2-3 Floating Holiday Options
- Up to 15 days of vacation (pro-rated per anniversary year)
- Parental Leave
- Sick/personal days per city & state ordinance
- Pet Insurance discount
Communication Skills
Using the English language, this person must have the ability to read, write, and comprehend policies, legal guidelines, correspondence, and memos. Must also possess the ability to effectively communicate-both in writing and orally-with a professional demeanor.
PHYSICAL DEMANDS
While performing the duties of this job, the employee is frequently required to sit, talk and hear. The employee will also be required to write and type. The employee is occasionally required to stand, walk, and reach with hands and arms.
COMPENSATION STATEMENT
Lindblad Expeditions determines the pay for positions using local, national, and industry-specific survey data. We evaluate external equity and the cost of labor/prevailing wage index in the relative marketplace for jobs directly comparable to jobs within our company. Our posted salary range is based on national data and may be refined for a candidate's region/town/cost of living.
For new hires, we strive to make competitive offers allowing the new employee room for future growth. Salaries will be based on the applicant’s location, level of experience, education, and specialized knowledge and skills. An employee/candidate with a stronger skill set will receive higher pay.
EQUAL OPPORTUNITY EMPLOYER STATEMENT
At Lindblad Expeditions, we simply could not do our work without the diverse kaleidoscope of humanity that creates and delivers our remarkable offerings across the planet. As a Company that respects and celebrates the inherent diversity in the places we explore, we recognize the need to mirror that same diversity and all the interconnected perspectives within our organization. We are committed to building a community of different genders, races, ages, sexual orientations, chosen identities, and countries of origin where every person brings their whole self to work and whose skills, talents, and abilities are valued. We believe we can explore further and in a more meaningful way by actively creating a more diverse and inclusive organization where everyone feels they belong.
Lindblad Expeditions is an equal opportunity employer. Individuals seeking employment at Lindblad Expeditions are considered without regard to race, sex, color, religion, national origin, age, disability, genetics, marital status, pregnancy, unemployment status, sexual orientation, citizenship status, or veteran status.
