PRIMARY FUNCTION:
The Marketing and Communication Specialist will be a key member of our Marketing and Communications team, responsible for developing and implementing comprehensive marketing and communication strategies to increase awareness, engagement, and support for Boys & Girls Clubs of the Austin Area (BGCAA). This role requires a strategic thinker with a proven track record of driving successful marketing and communication campaigns and building strong relationships with stakeholders. The ideal candidate will be passionate about our mission and have a deep understanding of nonprofit marketing and communication principles.
KEY ROLES (Essential Job Responsibilities):
Marketing and Communication Campaigns
- Support in the development and execution of comprehensive, integrated marketing and communication plans to promote BGCAA’s mission, programs, and impact across various channels.
- Oversee the creation, production, and curation of high-quality marketing collateral across digital, print, and video platforms, including content for newsletters, social media, and the website.
- Collaborate with internal teams to align marketing efforts with program initiatives and events.
- Coordinate advertising efforts, including print, digital, and paid social media strategies.
- Monitor and analyze marketing metrics to measure effectiveness, optimize content, and make data-driven recommendations for improvement.
- Develop and curate content for internal and external newsletters, and other marketing materials to share organizational updates and success stories.
- Maintain the website and social media pages, ensuring campaigns and content align with organizational goals and are optimized through ongoing performance tracking.
Media Relations
- Support coordinating press outreach, media releases, and responding to media inquiries.
Brand Management
- Manage the organization’s brand identity and ensure consistency in messaging, tone, and visual identity across all communication channels.
Event Support
- Lead marketing efforts for special events, including fundraising galas, community outreach, and Club member activities
- Represent BGCAA at public forums, events, and conferences to build community partnerships and promote the mission.
ADDITIONAL RESPONSIBILITIES:
- Control marketing and public relations expenditures against budget. Manage vendors and consultants to ensure timely, cost-effective delivery of products and services.
- Contribute to attaining financial support by increasing membership and building the Club’s support base through marketing and public relations campaigns.
- Support in implementing and maintaining procedures and formats for marketing and public relations materials and activities.
- Stay informed about industry trends, best practices, and emerging technologies in marketing and communication, and identify opportunities for innovation and growth.
- Continuously develops knowledge of best practices to market Club programs, services, and activities within the community.
MINIMUM QUALIFICATIONS:
- Bachelor's degree in Marketing, Communications, Journalism, Public Relations, or a related field
- Minimum of 3 years of experience in marketing, journalism, or communication roles
- An ability to organize and manage multiple priorities
- Storytelling: passion for crafting a compelling story that drives people to action
- Self-Starter: eagerness to roll up your sleeves, willing to immerse yourself in the organization
- Strong project management skills and attention to detail
- Demonstrates dependability, accountability, and cooperation
- Excellent written and verbal communication skills, with the ability to articulate complex ideas and concepts clearly and persuasively.
- Strategic thinker who can develop and implement innovative marketing campaigns that resonate with target audiences.
- Knowledge of SEO, SEM, and Google Analytics.
- Proficiency in digital marketing tools and platforms, including email marketing software, social media management tools, and web analytics.
- Passion for social causes and a commitment to making a positive impact through your work.
PREFERRED QUALIFICATIONS:
- Nonprofit and/or agency experience preferred
- Proven track record of developing and executing successful marketing and communication strategies in a nonprofit or mission-driven organization.
- Graphic and website experience (Adobe Suite, InDesign, Photoshop, WordPress, PowerPoint)
- Some video production experience
- Experience working well cross-functionally with teams
- Excellent planning and organizational skills with the demonstrated ability to effectively lead and motivate people to achieve results
- Demonstrated experience in brand management, including developing brand guidelines, messaging frameworks, and visual identity systems.
- A data-driven leader with a track record of driving a digital strategy
PHYSICAL REQUIREMENTS / WORK ENVIRONMENT:
- Work environment is typical of a professional office.
EEO STATEMENT:
BGCAA provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
Job Type: Full-time
Pay: From $55,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee discount
- Health insurance
- Life insurance
- Paid time off
- Referral program
- Vision insurance
Application Question(s):
- Have you ever plead guilty or "no contest" to, or been convicted of a misdemeanor or Felony?
Experience:
- Digital marketing: 1 year (Required)
- Social media marketing: 1 year (Required)
- Graphic design: 1 year (Required)
Work Location: In person
