Digital Copywriter

Highmark Health - Pittsburgh, PA (30+ days ago)3.2


Description

JOB SUMMARY

This job writes concise, conversational and easy-to-read digital content; collaborates with copywriters, designers, account managers and others to produce digital communications for multiple channels and diverse audiences that meet business needs and user expectations. May assist with training new employees.

ESSENTIAL RESPONSIBILITIES

Develops and writes digital content such as website pages, landing pages, micro-sites, eSpots, banner advertisements, blogs, eBooks, videos, emails and other digital messages.
Consults with web content strategist and senior-level and lead-level writers; may occasionally consult with subject matter experts.
Revises and edits digital content to meet strategic goals.
Other duties as assigned or requested.
REQUIRED EDUCATION

Bachelor's Degree - Journalism, Communications, English or Marketing with concentration in advertising or public relations or business communications or a related communications field.

EXPERIENCE

Minimum:
2-5 years of relevant subject matter experience in the area of specialization

Preferred:
Experience with regulatory compliance and brand standards
KNOWLEDGE, SKILLS & ABILITIES

Knows and applies principles, practices and processes in performing work assignments
Performs work that is varied and somewhat difficult
Gathers and analyzes information, designs and tests solutions to problems, and formulates plans
Makes independent contributions to projects
Solves a range of problems by analyzing possible solutions using standard processes
May receive immediate direction from senior- and lead-level copywriters to complete assignments
Understanding of online systems requirements, workflow and production processes
Basic understanding of health insurance terminology and health literacy