Head of User Acquisition

EarnUp - San Francisco, CA

Full-timeEstimated: $88,000 - $120,000 a year
Skills
EarnUp is a consumer-first fintech platform that intelligently automates loan payments for the 200 million Americans with debt.

EarnUp is in a very exciting stage with rapid growth, looking for team members hungry to put their fingerprint on a product that can help every American with debt.
To create the best experience for our users, we want team members who will do whatever it takes to deliver results. We're growing fast and are looking for a Head of User Acquisition to drive continued growth.

The Role:
EarnUp is looking for a Head of User Acquisition to grow our user base. You'll be focused on growing and scaling EarnUp's accounts by driving lower customer acquisition costs and also increasing overall spend. We're looking for someone who is driven, analytical, strategic, obsessed with marketing spend efficiency, and will love being part of our close-knit team.

Responsibilities:
  • Create and execute a paid marketing strategy to drive new growth across all our markets. This will include creating, managing, and optimizing direct response and brand/social acquisition campaigns across all the channels you deem most important for EarnUp (e.g. Google, Facebook, Instagram, etc).
  • Manage and allocate a user-acquisition budget effectively between driving user growth and experimenting with new channels. You have the freedom to spend how you see fit, we'll want to see channel efficiency grow and acquisition costs fall over time.
  • Build and maintain a forecast for how our acquisition costs and lifetime value for customer cohorts will change over time; this will be a critical input into our overall business model and expansion strategy.
  • Regular reporting of progress, forecast, and challenges to our executive team. You'll need to over-communicate to ensure alignment across all functions within the company.
  • Partner closely with internal teammates to ensure incoming customers are directed towards high-converting in-product experiences that carry intent and context forward.
  • Excited to build a team and tools required for success in this vertical.
  • Help launch, manage, and optimize paid acquisition campaigns.
  • Closely monitor, measure, and report on campaign and channel performance.
  • Compiling weekly, monthly, and lifetime reports with key performance metrics.
  • Developing copy for all campaigns and work with the product team to define various needs for all campaigns.
  • Seek, test, and evaluate new advertising partners to drive efficient and effective campaign performance.
Qualifications:
  • 4+ years of experience in developing and executing user acquisition across multiple channels (SEM, Social, Affiliate, B2B2C, etc)
  • Experience managing budgets, reporting on results, and forecasting future impact on a growing business.
  • Highly analytical and comfortable pulling data and building result models
  • Experience running A/B tests and optimizing campaigns through experimentation.
  • Achieved success in a fast-paced startup environment -- you're self-motivated and able to move fast and navigate the ambiguity in a fast growing company.
  • Experience with campaign optimization and understanding of metrics that drive user acquisition.
  • 3+ years of media buying experience with a strong track record of successful results.
  • Strong analytical skills with high attention to detail and accuracy.
  • Strategic and analytical, comfortable using data to inform decisions but also highly creative and resourceful.
  • Proven ability to prioritize and manage multiple projects at once.
  • Strong initiative to drive results and solve problems.
Why you'll love working at EarnUp
  • Opportunity to grow from the ground up with an early stage startup with terrific VC backing!
  • Fast-paced start-up community with great growth opportunities
  • Ability to put your stamp on an innovative product
  • Passionate, diverse, and supportive team members
  • Open company culture with weekly lunches and off-site team outings
  • Office located in the heart of San Francisco
  • Great compensation / benefits package