- Bachelor's Degree
- Master's Degree
- A/B Testing
- Growing Experience
- Management Experience
Vital Proteins is an emerging, dynamic brand consisting of a team of passionate individuals who believe whole-food-based nutrition is essential for overall health, fitness and wellbeing. Our team is comprised of intelligent and innovative talent who work collaboratively to ensure creativity, success, and global growth. At Vital Proteins, our mission is to empower our company, team, and customers to live a full, vibrant life. We seek to develop and support the right people, with the right chemistry, who continually ask questions, and in turn will develop and tactically execute good ideas. We are looking for individuals to help us think smarter and put a lot of ideas on the table in a short amount of time. Building a great company is our goal. Quality individuals and getting the team right is our business plan.
Vital Proteins is looking for an experienced, data-driven, and customer-obsessed Sr. Director of CRM / Lifecycle Marketing to create and execute the retention strategy for our customers. This person will develop the vision, and execute on building out our CRM capabilities across email, SMS, etc. Specifically, this person will also be tasked with understanding the customer's journey on-site and off-site and deepening our relationship with them. This person will oversee all aspects of customer pathing on site, as well as our loyalty program and database and content marketing strategy to our existing customer base. This position will be based in the Bay Area and report to the SVP of E-Commerce.
What you will be responsible for:
Double online retention and re-purchase rate in Year 1!
Envision and execute retention and loyalty programs that provide customer value, based on a deep understanding of our audience, segments, and journeys
Build, grow, and optimize marketing automation initiatives across all engagement channels - email, SMS, re-targeting, site, and more.
Analyze performance and relentlessly A/B test against KPIs: CTR, open-rates, NPS, and LTV. Share campaign learnings with the broader org to drive continuous improvement.
Champion and build a best-in-class retention strategy, from email deliverability to loyalty rewards to gamified subscription programs.
Partner hyper-closely with the Brand team to connect our content with powerful insights, and the Content team to amplify our voice and narrative.
Who you are:
7+ years experience working directly in CRM, with a deep understanding of customer lifecycle management, retention, and loyalty programs
3+ years of management experience leading and developing growing teams
Bachelor's degree required, MBA preferred
A successful track record applying data-driven personalization strategies in retail, e-commerce, or relevant industry
Deep experience executing, measuring, and optimizing / iterating (A/B testing) on multi-touch consumer journey campaigns across multiple digital channels
Experience managing a team, budget, and delivering on cross-functional KPIs in a fast-paced startup environment
Highly strategic, analytical, and a wonderfully creative problem-solver
Deep empathy for the customer, and a desire to build a global brand
E-commerce experience is a must
Working knowledge of database query languages (e.g. SQL)
You must have the ability to read, write, and understand English
Vital Proteins is proud to be an equal employment opportunity employer