Content Writer

ObservePoint - Provo, UT3.0

Position Title: Content Writer
Status: Part Time, 20-25 hours/week
Location: ObservePoint Home Office – Provo, UT (in-house position)
Department Name: Marketing

About ObservePoint

It’s true that ObservePoint is yet another tech startup in Utah’s ever-booming Silicon Slopes, but here are some things you should know about us:

Working here is challenging, and you’ll love it. Our teams are small, so you get to wear many hats and have real opportunity to make an impact
ObservePoint is on Deloitte's 2018 Technology Fast 500 list and has been on MWCN’s Fastest Growing Companies in Utah three times
Our founders are true tech pioneers: John Pestana, co-founder of Omniture which was acquired by Adobe and became Adobe Analytics, and Rob Seolas, who co-founded iLeadMeadia which was acquired by Think Partnership
Personality and productivity play a large role in the hiring process, so basically everyone who works here is really cool and highly effective
What do we do?

Our mission is to make the lives of digital marketers and analytics teams easier. We are an automated platform that validates marketing tags and optimizes digital analytics implementations. Our goal is to establish a repeatable process that aligns teams and technologies.

Have you ever browsed a website only to have ads for an item you looked at start following you around the internet? Clearly some digital force is aware of your every online move. They’re called tags: little pixel-sized tracking beacons that are embedded in the coding on web pages to capture and report site activity. Sometimes these tags break because human error interferes with their tracking abilities, leaving marketers blind about what’s working or not in order to better serve your online needs.

At ObservePoint, we make sure those tags are functioning properly. Our patented technology allows us to audit the digital tags on a website and check for functionality. We locate and report on any errors or potential issues and can even set up proactive alerts to notify site owners when things break. And who cares about tags breaking? All the biggest brands in the world, many of whom are our clients:

Adobe, Comcast, Ford, HPE, Harley-Davidson, Texas Instruments,, and Johnson & Johnson (just to name a few).

Position Overview

The ObservePoint Marketing department is looking for an experienced writer to join the Content team on a part-time basis (roughly 20-25 hours per week). The goal of this position is to create engaging written content that will appeal to our audiences, attract new and inform current customers, and increase brand awareness.

The Content Writer will work closely with the Director of Content and Communications and the Content Manager to identify relevant topics, plan the content creation calendar, and create content in the form of blogs, eBooks, white papers, and other content marketing materials. We’re looking for a self-starting writer who can compile research from credible sources, produce quality content, and complete projects within the deadlines.

While this role is a marketing writing position, writers with more technical backgrounds are welcome. Writers who are interested in experimenting with web technology will have greater satisfaction in this role, so come ready to learn. This position will also offer the opportunity to learn a wide range of content and digital marketing initiatives.

Principal Responsibilities

Writing polished, original, informative, and engaging eBooks, blog posts, white papers, and other types of marketing content that promote our company, products, and industry challenges and solutions
Perform independent research from credible sources and conduct interviews with subject matter experts
Identify opportunities or gaps in our content creation and recommend relevant new topics
Work with the Content team to determine the content creation calendar, and to set and meet project deadlines
Assist with writing and editing web copy, email copy, and product video scripts
Ensure content is consistently created according to project outlines, brand guidelines, and company philosophies and expertise
Collaborate with team members, guest authors, and partners to proofread and edit yours and other’s content
Upload and publish completed content through our Content Experience Platform, UberFlip

Passion for writing and very strong written and verbal communication skills to support that passion. This is a “writing-comes-first” role
Ability to research, understand, and write competently about a wide variety of topics in the analytics industry
1-3 years of experience writing, editing, and publishing content regularly to a blog or website
Ability to edit and identify grammatical, spelling, syntax, diction, and thematic errors
Great attention to detail, accuracy, and follow-through
Ability to take initiative and work quickly and independently
Comfortable giving and receiving regular feedback
Ability to consistently meet deadlines
Ability to write using various tones and voices
Working knowledge of SEO principles
Positive attitude and willingness to help with multiple disciplines of a content team

Familiarity with a combination of marketing-styled and technical writing
Knowledge/interest in marketing technology or the web analytics industry
BA/BS in English, Communications, Marketing, or related field
Familiarity with project management tools like Wrike
A basic understanding of design principles
To Apply

Click the button below and fill out your information. IMPORTANT: Please provide writing samples by attaching them with your resume or by pasting a link in the website, blog, or portfolio field in the application.

ObservePoint Company Description

As companies become increasingly dependent on digital data, how often do we stop to question the accuracy of the data that’s driving our business decisions?

In 2010, John Pestana and Rob Seolas set out to create a proprietary MarTech validation solution and reliable tag governance process that could ensure data-driven businesses were, in fact, collecting accurate data to guide their decisions and to better connect with their audience.

Today, ObservePoint helps the world’s leading enterprises validate and manage their data implementation and collection processes—ensuring they’re making data-driven decisions that are accurate and effective.

ObservePoint empowers data-informed companies to trust their data and better serve their customers through enterprise solutions for analytics management and tag governance. Using proprietary technology to scan websites and apps for data-collection errors, ObservePoint is an automated platform that validates marketing tags and optimizes digital analytics implementations to give you accurate and actionable data.