Director of Integrated Marketing

Wholefoods - Austin, TX (30+ days ago)3.9


Whole Foods Market is the world’s leading retailer of natural/organic foods with more than 400 stores in the U.S.A, Canada, and the United Kingdom.

  • The ideal candidate for this role will have client-side and agency experience, with the most recent experience being client-side.
The Director of Integrated Marketing is a full-time position that reports into Marketing Operations within the Global Marketing department. This position will be responsible for driving unified go-to-market efforts and marketing campaigns that drive business objectives. Developing and managing the successful execution of our go-to-market plan across PR, social, digital channels, Retail Category Marketing, Media, Consumer Insights, Creative and Brand marketing to deliver strategically sound, cohesive communications and strategy. The ideal candidate will thrive in a cross-functional and collaborative environment and have a deep understanding of Whole Foods’ target audience. In addition, the position will also prioritize/deprioritize tactics and marketing programs according to business objectives. Responsibilities:
Lead and identify all program related documentation like scope, budget, go-to-market strategy for seasonal, monthly and/or quarterly planning process
Work cross-functionally with multiple stakeholders across: Marketing Leadership, Digital, Brand, Category/Retail, Creative and PR
Ensure that the hierarchy of messaging, tactics and Marketing programs are aligned within the organization and support the over-arching strategic annual and/or quarterly plans
Develop and Lead integrated go-to-market strategic plans that include: Marketing business priorities and strategy, media, budgets, channel mix and timelines
Collaborate with cross-functional teams to achieve strategic goals and KPIs
Support & identify approaches to monitor and evaluate program success and ROI
Ongoing analysis of trends with the ability to develop and implement alternative strategies as needed
Partner with Consumer Insights and Analytics on reporting program results and their importance to internal stakeholders
Work with Marketing leadership to develop plans for additional strategic marketing and communication efforts as appropriate
Lead collaboration activation planning across different media platforms and distribution channels

Qualifications:
7+ years of Integrated Marketing experience, preferably in retail or the food/packaged goods industry
Passion for Whole Foods Market’s core values
Excellent organizational skills, attention to detail and a strong sense of urgency and follow-through
Outstanding communication and problem solving skills
Proven relationship builder with diverse stakeholder groups
Desire and ability to be a strategic team player who appreciates a unique, entrepreneurial and collaborative environment.
Resourceful self-starter who is comfortable with ambiguity

At Whole Foods Market we provide a fair and equal employment opportunity for all team members and candidates regardless of race, color, religion, national origin, gender, sexual orientation, age, marital status, or disability. Whole Foods Market hires and promotes individuals solely on the basis of their qualifications for the position to be filled.