- Google Analytics
- Google AdWords
- B2B Sales
Sparks Group is seeking a qualified and dynamic Marketing & Communications Manager to lead all US marketing, advertising and promotional activities for a global and industry leading company in Fredericksburg, VA. You will be joining a company whose products are recognized as the highest standard in the industry and one that is continuously developing new and exciting initiatives in the market. This is an excellent opportunity to contribute to the growth of a company that is committed to always surpassing customer expectations.
Work with the company’s external global marketing agencies and graphic designers to tailor concepts for digital and print advertising, and social media and website content for the US market.
Create and implement Americas-centric marketing communications including presentations, press releases, advertisements and social media content.
Support the planning and execution of the Americas business participation in Tradeshows.
Develop and implement a compelling social media presence and engagement with target audience in the Americas.
Drive demand through digital assets, including our websites and online presence.
Analyze and report on customer and revenue progress in relation to company targets and goals.
Research, assess and identify new market opportunities.
Assist the customer service team in communications with customers including answering inbound calls and covering for team members.
Communicate on the company’s internal website to our global colleagues about what we are doing, why, how they can help us and how we can help them.
Bachelor’s Degree in Marketing, Communications, Business, or related field.
3+ years of marketing and communications experience in a B2B or B2C environment.
Demonstrable marketing communications and market planning experience, preferably in a business-to-business-to-consumer environment.
Familiarity with Google analytics, AdWords and SEO good practices.
Equally passionate about products, services and brand.
Great communication skills-verbal and written
Must be great at creating presentations (e.g. Microsoft PowerPoint), and proficient at Word and Excel.
High energy, positive and upbeat personality
Analytical and inquisitive.
A great team player.
Loves implementing great ideas from others just as much as their own.
Qualified candidates should send their resume AND call Sparks Group for additional details. Please note, resume must include a valid email address in order to be considered. We look forward to discussing your background, your current job search, and your potential career path with Sparks Group!
Sparks Group is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, pregnancy, citizenship, family status, genetic information, disability, or protect veteran status.