Heartland Food Products Group is a global leader in the consumer packaged foods industry, supplying brand and store brand solutions for retail and foodservice markets. Products include SPLENDA® Brand sweeteners and Java House Cold Brew Coffee. Heartland FPG has an entrepreneurial spirit, and our driving force is to be Fast, Flexible and Innovative.
The Associate Social Media Manager is the voice of the brand across all social media platforms (Facebook, Instagram, Twitter, Snapchat). Core responsibilities include overseeing development and implementation of all content, ongoing monitoring and moderation of social handles, social listening to identify trends/ issues/ opportunities, and influencer relationship marketing. The ideal candidate will have a strong grasp of current trends in social media and influencer marketing lead integrated campaigns across all social platforms through execution and analysis. The Associate Social Media Manager will work with the brand teams, agency partners, internal teams (creative and implementation), and vendors to launch online campaigns on-time and on- or under-budget.
This is an opportunity to help increase awareness, enhance brand reputation, build relationships and drive sales for several brands across the Heartland FPG portfolio. The successful individual exhibits excellent written communication skills, the ability to stay on top of emerging trends, and utilize the latest technologies to execute effective social campaigns that increase sales and drive consumer loyalty and advocacy .
Be the voice of the brand (Splenda Sweeteners and Java House Cold Brew Coffee) across all social media platforms. Manage SOPs for response guidelines and consistent brand voice / tone.
Monitor relevant conversations and engage with consumers to enhance brand reputation. Engage with PR agency for real-time crisis management. Manage call center for moderation support.
Support development of content strategy and lead content creation in partnership with brand teams along with internal and external agencies
Post all content and give direction to agency partners for paid support
Manage specific campaigns to generate buzz before, during, and after physical events
Track KPIs and optimize performance for all social efforts
Support the strategic process, including:
Identify emerging trends and changes in social media
BS in Marketing, Digital Media, or other related discipline
Minimum 2 years of social media marketing experience, working with national brands
Demonstrable experience managing social media and influencer campaigns.
Solid knowledge of analytics and experience setting / tracking social KPIs
Experience with social listening platforms
Experience with Facebook Ads Manager/Business Accounts
Event management experience is a plus
Understanding of creative development process
Excellent written communication skills for internal and public facing materials
Must be solution oriented and focused on results
Ability to work effectively in a fast, flexible and innovative environment