Full Job Description
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We believe every person deserves a chance for a healthy life, free from illness and full of possibility. We see a world full of healing, with viable care options available to those with limited choices today. We envision new ways of providing physicians, pharmacists and nurses with technologies that not only treat chronic diseases, but also work to prevent them. We’re looking for team members who are motivated to learn, grow and innovate, while making a meaningful difference for millions of people around the world.
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Global Senior Marketing Manager, Digital Marketing, Acute Therapies
Location: Baxter Healthcare Corporation headquarters: Deerfield, Illinois
Baxter provides a broad portfolio of essential renal and hospital products, including home, acute and in-center dialysis; sterile IV solutions; infusion systems and devices; parenteral nutrition; products and anesthetics; and pharmacy automation, software and services. The company’s global footprint and the critical nature of its products and services play a key role in expanding access to healthcare in emerging and developed countries. Baxter’s employees worldwide are building upon the company’s rich heritage of medical breakthroughs to advance the next generation of healthcare innovations that enable patient care.
Baxter’s Acute Therapies business is a US$550M business globally and is expected to play a major role in Baxter’s growth over the coming years, with significant investments being made in the pipeline and in market development. The CRRT business represents approximately 90% of the Acute revenue and the market is growing 7% globally.
Within Acute Therapies, we recognize the complexity of the challenges our customers face when caring for the most critically ill. This is why we are dedicated to improving patient outcomes worldwide with purposeful, innovative patient-centered critical care through product integration and service solutions to on-demand educational advancements, medical expertise, and data-driven insights.
The value Baxter Acute Therapies brings for our customers, is more than any one single product; it is the products, services and expertise provided together. As the Acute Therapies Portfolio continues to evolve and grow, delivering an omni-channel approach for our integrated solutions is of increased importance. We need to continue to meet our customers where they are, by establishing a robust digital customer journey and improve our marketing efforts in pre- and post-sales.
Job Overview
The Global Senior Marketing Manager will lead the vision and development of a digital ecosystem for the Acute Therapies Portfolio; products, services, and education. This includes: core Continuous Renal Replacement Therapies business, Organ Support Therapies business (includes sepsis, lung, therapeutic plasma exchange, liver), Digital Health business, the Diagnostic business, as well as our services and education offerings, technical services, etc., all of which comprise the Acute Therapies Portfolio.
The role will report into the Director of Market Development. The ideal candidate will have deep experience and expertise in developing and executing customer centric digital marketing initiatives and will be extremely collaborative and proactive in approach.
Role and responsibilities
Collaborate globally and cross-functionally to perform an overall digital needs assessment; identification of internal and external education and promotion needs, identification of local requirements and barriers, identification and assessment of current platforms and technologies available
Define and outline a holistic and integrated digital strategy and ecosystem that ensures local adaptation and identification of how to proceed with current platforms and technologies
Develop and implement the strategized digital ecosystem, applying appropriate KPIs
Manage and optimize the digital ecosystem once developed, including web, SEO/SEM, database marketing, email, social media, and display advertising campaigns
Implement and utilize metrics, such as Google Analytics, to increase optimization
Measure and report performance of all digital marketing campaigns according to established KPIs, ensuring optimization across all
Brainstorm new and creative growth strategies through digital marketing
Evaluate emerging technologies for appropriate application
Provide consultation, thought leadership, and serve as a champion on the Acute Therapies marketing team for Digital Transformation and Marketing Excellence initiatives
Qualifications
Minimum of 7 years marketing experience in the healthcare industry
Minimum of 5 years digital marketing experience, preferably in healthcare industry
Global healthcare experience preferred
BS/BA required, MBA preferred
Ability to lead and influence in a matrixed environment
Results driven, highly accountable
Excellent written & verbal communication skills
Demonstrated expertise in development and implementation of digital marketing strategy & tactics with robust experience in how application of these drove significant business results
Deep technical understanding, with experience across various platforms
Demonstrated experience with integration of multiple platforms into one system (i.e. website, CRM, tools, educational platforms)
Experience collaborating with IT stakeholders
Experience in partnering with regional and local colleagues to understand their needs and how to customize and implement global initiatives at the local level
Demonstrated success driving aligned, global initiatives to meet and exceed targets
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Equal Employment Opportunity
Baxter is an equal opportunity employer. Baxter evaluates qualified applicants without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, protected veteran status, disability/handicap status or any other legally protected characteristic.
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Reasonable Accommodations
Baxter is committed to working with and providing reasonable accommodations to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application or interview process, please send an e-mail to Americas_TTA@baxter.com and let us know the nature of your request along with your contact information.
