Full Job Description
The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion. We’re a globally trusted producer of high-quality, great-tasting, and nutritious foods for over 150 years. Our brands are truly global, with products produced and marketed in over 40 countries. These beloved products include condiments and sauces, cheese and dairy, meals, meats, refreshment beverages, coffee, infant and nutrition products, and numerous other grocery products in a portfolio of more than 200 legacy and emerging brands.
No matter the brand, we’re united under one vision: To sustainably grow by delighting more consumers globally. Bringing this vision to life is our team of 39,000+ food lovers, creative thinkers, and high performers worldwide. Together, we help provide meals to those in need through our global partnership with Rise Against Hunger. We also stand committed to responsible, sustainable practices that extend to every facet of our business, our consumers, and our communities. Every day, we’re transforming the food industry with bold thinking and unprecedented results. If you share our passion – and are ready to create the future, build a legacy, and lead as a global citizen – there’s only one thing to do: join our table and let’s make life delicious!
Our Culture of Ownership, Meritocracy and Collaboration
We're not afraid to think differently. Embrace new ideas. Dream big. We empower our people at every level – from entry-level intern to senior leader – to own their work. We share a responsibility to think like Owners – to be mindful of the collective and sustained success of Kraft Heinz – which we apply to every situation, every day.
As part of Kraft Heinz, you're supported to grow and achieve. You’re expected to bring your authentic self to work every day, to lead with humility, and drive outstanding performance at every level – and you’ll be rewarded. You’re given opportunities to leave a mark and build a legacy. But you won’t do it alone. You’re supported by passionate teammates along the way, and our collective, collaborative spirit fuels our incredible progress.
Vaccination & Future of Work Expectations
Our highest priority is always the health and safety of our Kraft Heinz family. We require our office-based, home-based, R&D, and sales team members to be fully vaccinated against COVID-19, unless approved for a medical or religious accommodation. This will enable our transition to hybrid work while maximizing the wellbeing of our entire team.
We believe the office is a critical driver of innovation, connection and development, but also realize providing more flexibility to our employees is critical in this new world. Starting in January 2022, the majority of our salaried employees will be able to work virtually for up to two days each week to create a more agile and modern workplace. Some jobs may be required to be performed fully in person depending a role’s responsibilities and requirements.
All posting locations: Chicago, Illinois, United States of America
Job Function: 05 - Marketing
Department: 05 - 05 - Marketing Research- Insights
Date Published: 22-Sep-2021
Job Type: Regular
Description & Requirements
Plays a leadership role in setting marketing objectives- strategies and business principles by providing guidance to business team in identifying and articulating key business issues and knowledge gaps- and in finding opportunities for the assigned brands with a consumer first lens.
Translate foodservice trends into insights to use for customer/brand/innovation presentations.
Become proficient with NPD syndicated category data used to develop actionable insights for category strategies
Become proficient in Technomic and Datassential platforms
Take complex data from multiple sources and develop actionable results
Create engaging presentations and be able to clearly explain and defend complex analysis- recommendations- and alternatives not chosen
Constantly innovate and push our thinking on how to offer best-in-class solutions
Identifying new Insight methods or ‘ways of working’ opportunities to drive better consumer understanding within our marketing organization
Experience of data synthesis (quant and qual and multiple data sources) to provide insightful meaning and perspective beyond the obvious- whilst also being highly numerate.
Manages activities of research suppliers. Sets high standards- provides on-going feedback. Appropriately questions and challenges suppliers to ensure best thinking and continuous improvement
Minimum 5 years marketing research experience in increasingly responsible positions
Hard Skills and Capabilities:
An experienced insights leader with established track record in consumer insights (ad hoc)-from within consumer / foodservice / retail industries on the client side or with research agencies
Highly proficient and experienced consumer research professional displaying a range and depth of knowledge/application skills- including key ad hoc research methods (qualitative and quantitative methods to drive consumer understanding and aid business decision making). Experience of data synthesis (quant and qual and multiple data sources) to provide insightful meaning and perspective beyond the obvious- whilst also being highly numerate.
Flexible: Be flexible and creative to adjust to changing priorities and business challenges. Deal with ambiguity- while showing strong drive for results. Highly adaptable- works well in an environment of change
Strong Communicator: Showcase strong communication skills through distilled clean/concise insights that drive empathy and storytelling behaviors. Comfortable presenting and collaborating with people remotely and/or virtually
Self-motivated: Ability to handle many workstreams and competing priorities
Analytical: Ability to see through data and recognize patterns to inform brand actions
Collaborator: Team player- works well in a fast-paced entrepreneurial environment
Curiosity & Action: Have intellectual curiosity and creative insight- coupled with a drive for actionable- tangible results
Project management skills - Time management has no secrets for you. You’re organized- structured and always have an overview of all the deliverables. You know how to bring multiple projects to a successful ending within the given timeframe
Equal Opportunity Employer–minorities/females/veterans/individuals with disabilities/sexual orientation/gender identity