- Social Media Management
- Communication Skills
- Adobe Creative Suite
- Adobe Photoshop
- Content Creation
New York Islanders Hockey Club
Job Title: Manager, Social Media
Position: Full-time, Salary plus benefits
Experience Desired: 4-6 years experience in managing social media accounts/campaigns and experience managing a team of employees.
Location: Floral Park, NY and East Meadow, NY
The New York Islanders Hockey Club is one of the most iconic franchises in professional sports with a deeply passionate and loyal fanbase. Over the next few years, the New York Islanders will be undergoing a major transformation as we embark on a journey to build a world class arena, strengthen our brand in the Long Island and Metro NY markets and ultimately build stronger relationship with our fans and sponsors – all in support of our effort to win a fifth Stanley Cup. This will only be possible, however, if we assemble a dynamic and talented business operations team that embodies a culture of “fanatical excellence” necessary to achieve success. There is no better time to be a part of the New York Islanders organization!
The Manager, Social Media role reports to the Director, Social & Digital and will be responsible for overseeing and managing all New York Islanders owned social platforms. As a proactive social content leader, the Manager will be responsible for content, campaigns, strategy and social media analytics reports. The role will be responsible for maintaining all Islanders-owned social properties, managing the Social Coordinator, collaborating and coordinating with the National Hockey League, compiling and analyzing social media data and building on the team’s current “digital first” and “content first” mindset.
This role will be visible within and outside of the organization and will need to have a passion for social media storytelling and pop culture with an understanding of content creation and a mentality focused on creativity and best-in-class execution.
Be the content leader and voice behind all things Islanders social media. This includes (but is not limited to):
Social media platform management and strategy
Social media publishing, including live game coverage
Build and maintain a weekly/monthly social media calendar
Social media content strategy, development and execution
Manage the NHL’s Live Social Contributor at Islander home games
Manage social listening policies with a focus on customer service, sentiment, trending topics
Weekly and monthly social media reporting
Monitor and track consumption trends across Islanders social platforms
Collaborate with Sponsorship, Ticketing, Premium, Marketing, Game presentation, hockey operations, and other departments as necessary
Serve as a liaison between NHL social media and other NHL team social accounts, managing sponsored content requirements, league event coverage, etc.
Regular audit and sharing of best-in-class content across sports social media to serve as learning for the Islanders
Ensure content and strategy adheres to the Islanders’ brand guidelines and communications policies
The individual must possess the following knowledge, skills and abilities and be able to explain and demonstrate the ability to perform the essential functions of the job, with or without reasonable accommodation, using some other combination of skills and abilities:
Bachelor’s degree in digital marketing, communications, social strategy or related field
4 to 6 years of experience with a heavy focus on social media
Demonstrated understanding of the sports media and social media landscape with the ability to abide by team public relations strategies and policies
Expert in social media content and strategy. Full proficiency in social media platforms such as Facebook, Twitter, Instagram, Snapchat, YouTube and emerging platforms like Tik Tok
Understanding of changing social environment and emerging technologies and platforms
Expert in content publishing best practices and ideation/development/execution of content platforms, including but not limited to paid social campaigns
Experience working with Adobe Creative Suite and strong knowledge specifically of Photoshop and After Effects
Experience managing a team of employees
Track Maven experience is a plus, but not mandatory
Forward thinking and innovative
Attention to detail with an ability to operate independently and within brand guidelines
Superior verbal/written communication and time management skills
Ability to work nights, weekends and events as needed
Some travel required
Previous experience in social and/or digital with a sports team or established brand
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.