Sr. Director, Strategy & Marketing, IMETA region

CHEP - United States

CHEP helps move more goods to more people, in more places than any other organisation on earth. Its pallets, crates and containers form the invisible backbone of the global supply chain and the world’s biggest brands trust us to help them transport their goods more efficiently, sustainably and safely. As pioneers of the sharing economy, CHEP created one of the world's most sustainable logistics businesses through the share and reuse of its platforms under a model known as ‘pooling’. CHEP primarily serves the fast-moving consumer goods (e.g. dry food, grocery, and health and personal care), fresh produce, beverage, retail and general manufacturing industries. CHEP employs approximately 11,000 people and owns approximately 300 million pallets, crates and containers through a network of more than 750 service centres, supporting more than 500,000 customer touch-points for global brands such as Procter & Gamble, Sysco, Kellogg’s and Nestlé. CHEP is part of the Brambles Group and operates in more than 55 countries with its largest operations in North America and Western Europe. For more information on CHEP, visit For information on the Brambles Group, visit

As one of four Brambles growth companies, CHEP and Brambles provide you unparalleled opportunities to advance and accelerate your career. You’ll be joining an international growth organisation with a pioneering, circular business model. You’ll be working for a company that is changing the way goods get to market. You’ll become part of an efficient and collaborative global team making a real contribution to a smarter, more sustainable future. For more on how Brambles growth companies can accelerate your career, visit

Position Description

Position Purpose:
This role will report regionally to President and functionally to the Head of Group Strategy. This role will be an integral part of both the regional leadership team, working with the Regional leadership (President, CFO, HRBP) team and the country general managers.

He/she will be focused on identifying and driving opportunities to capture growth and margin expansion in the region, including new market entry, deepening our presence in existing markets, and meeting the current and future needs of our customers. The position holder will contribute to the accelerating growth, profitability, and customer loyalty across the countries of the region through leadership of key areas including Commercial strategy, digital & non-digital strategy, integrated marketing activities, external market & competitor strategy.

In addition, he/she will be responsible for the launch and execution management of new offerings across the IMETA business and the identification of new value streams to be implemented in future.

Globally, this role will be part of the Brambles Corporate Strategy team, working with colleagues in HQ and other regions to advance the global strategic agenda. This will include both bringing the regional dimension to global activities, and contributing to cross-Brambles initiatives, regardless of region.

Scope: Brambles IMETA (India, Middle East, Turkey, Africa)

Key Accountabilities:
Direction to the development of an integrated marketing strategy including customer communications, change management, brand and reputation management, content strategy and development, PR and digital.
Developing, refining and maintaining an in-depth understanding of the market dynamics, customer needs and competitor positioning in each major market in the region
Defining and leading initiatives at the country and regional level to identify, evaluate and pursue opportunities – including market entry, segment/channel expansion, business model shifts, etc.
Working with the regional president on elements of Shaping our Future, the programme Brambles has launched to transform its business for the 2020s
Working with BXB Digital (Brambles’ digital corporate start-up) to define and deliver the digital strategy for Brambles in the region
Direction on the digital strategy for IMETA including and all social media channels, with a focus on evaluating and improving Sales & Marketing return on investment
Leading strategic planning for the region and supporting it at a global level
Improve the effectiveness of regional and country level commercial strategy and execution through a deeper understanding of customer behaviours, drivers, and needs, and a structured solutions-based selling process.
Working with the finance, HR and supply chain teams on transformation and business improvement initiatives
Working with the regional leadership team and Brambles Head of M&A on M&A and partnerships in the region
Provide organisational leadership and capability development to prepare the business to enhance its competitive advantage, develop agility and grow profitably. Lead and develop a team of senior professionals, ensuring all individuals are supported, developed and challenged appropriately.
Leading external collaboration with customers and other stakeholders in the region

Required Qualifications & Experience:
Undergraduate degree from leading institution; likely masters/MBA/PhD
5-8 years’ experience since graduation, with at least 2 years in a top consulting firm as a consultant or junior project manager
Preferred experience in consulting – sectoral: logistics, retail, consumer goods or digital preferred; functional: strategy, M&A, pricing, new business development
Pre/post consulting experience in logistics, retail, consumer goods or digital beneficial but not essential
Track record of leading projects in consulting and/or industry
Managed projects across a broad range of topics across the business
Experience in working across different time zones/ cultures
Proven analytical and problem-solving skills
Strong written and verbal communication and presentation skills, including the ability to tell a complex story in a simple and precise manner
Strong understanding of corporate finance principles and financial modelling skills
Strong influencing and relationship skills, including track record of delivering results through influence rather than direct authority, and working in a matrix environment (could be as an employee or as a consultant with clients)
Organizationally agile, able to work across different level of the organisation
Comfortable and capable in dealing with senior executives (internal & external)
We're excited you're here to learn how we'll leverage our family of growth companies to accelerate your career. Brambles companies employ more than 14,500 people in over 60 countries, committed to connecting people to life's essentials, every day. Our people are shaping a smarter, more sustainable future by changing the way business makes, moves and sells goods in every corner of the world. We look forward to helping you become one of them. HTTPS://