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At Wells Fargo, we want to satisfy our customers’ financial needs and help them succeed financially. We’re looking for talented people who will put our customers at the center of everything we do. Join our diverse and inclusive team where you’ll feel valued and inspired to contribute your unique skills and experience.
Help us build a better Wells Fargo. It all begins with outstanding talent. It all begins with you.
The Payments, Virtual Solutions, and Innovation (PVSI) team includes Operations, Consumer Credit Card, Retail Services, Consumer Deposits, the Innovation Group, Treasury Management, Merchant Services, Marketing and Wells Fargo Virtual Channels and the professional services teams that partner with these businesses. PVSI's focus is on delivering the next generation of payments and deposit capabilities and advancing our digital and online offerings to design new customer experiences and products. Our guiding principles are to start with the customer, move faster, and partner effectively.
The mission of Wells Fargo Marketing is to build the best possible brand, experiences, and engagement with our customers and stakeholders that reflect our commitment to our customers and their needs and to driving key business and stakeholder outcomes. In support of this mission, Marketing is responsible for developing integrated marketing strategies across Wells Fargo’s business lines and geographies; leading brand strategy; leveraging deep insights and analytics about consumers and businesses; executing customer messaging across all channels and touchpoints; and building out capabilities that move toward real-time, always-on, personalized and compelling messaging and digital experiences.
Reporting to the Home Lending Lead Generation Strategies Leader, this role will have primary responsibility for partnering across Marketing and Line of Business to maximize generation, capture, nurture and conversion of marketing leads programs.
KEY RESPONSIBILITIES INCLUDE:
Collaborating closely with the line of business, functional partners and marketing teams, this seasoned Marketing Program Manager will be responsible for the following:
Work across Marketing and Line of Business teams to develop a home lending marketing lead generation plan with ongoing lead volume forecasting and alignment with sales/fulfillment capacity, past performance, seasonality, and strategic objectives/priorities.
Represent Marketing in business forums to monitor capacity levels and related KPIs (i.e. call abandonment rates, lead work rates, sales force staffing levels) and make ‘dial up, dial down, stay steady’ marketing lead volume decisions. Confirm business readiness prior to launching marketing campaigns.
Partner across Marketing and Line of Business teams to monitor end-to-end lead conversion metrics using funnel data/analytics and insights from consumer interactions (i.e. call listening). Collaborate to continually optimize, innovate and identify new lead generation and cultivation opportunities to increase efficiency and effectiveness.
Serve as a ‘front door’ in Marketing for new lead generation requests. Provide thought leadership and partner with teams to assess and prioritize requests based on agreed upon objectives/KPIs to drive investment and resource allocation decisions.
Partner with Marketing Insights & Analytics and Strategic Planning & Operations teams to coordinate monthly performance reviews across all home lending lead-driving marketing programs and channels, inclusive of performance vs. plan, channel efficiency, investment allocation, profitability and key month-over-month insights.
Build effective working relationships across Marketing and Line of Business to gain consensus, buy-in and alignment on key activities/priorities.
7+ years of marketing experience
Other Desired Qualifications
Critical success factors include the ability to deliver thought leadership to help significantly increase the effectiveness and efficiency of marketing leads programs through the combined power of data, insights and analytics, leads management best practices, and marketing know-how with experience achieving bottom-line results.
Analytical Skills: Proven track record of demonstrating proficiency in understanding/quantifying lead and campaign performance. Strives for ongoing optimization for maximum effectiveness and efficiency. An impeccable reputation for integrity, accuracy, attention to detail, consistency and big picture orientation.
Communication/Influence & Partnership: Strong relationship builder and influencer that can effectively collaborate. Respected leader who adds value to the broader team. Skillful communicator. Proven track record of demonstrating ability to exert influence, drive consensus and alignment among virtual teams, across functions, and with senior management.
Customer Centricity: Strong customer advocate with a proven ability to synthesize and communicate “voice of the customer” insights and translate them into strategic plans and actions.
Business and Marketing Acumen: Knowledge of credit/mortgage banking and leads management a plus.
Ability to travel up to 10% of the time
All offers for employment with Wells Fargo are contingent upon the candidate having successfully completed a criminal background check. Wells Fargo will consider qualified candidates with criminal histories in a manner consistent with the requirements of applicable local, state and Federal law, including Section 19 of the Federal Deposit Insurance Act.
Relevant military experience is considered for veterans and transitioning service men and women.
Wells Fargo is an Affirmative Action and Equal Opportunity Employer, Minority/Female/Disabled/Veteran/Gender Identity/Sexual Orientation.