Content Strategist

Walmart eCommerce - San Bruno, CA

Full-timeEstimated: $68,000 - $92,000 a year
EducationSkills
Position Description

At Walmart, we’re on a mission to put technology to practical use for the customer – enabling them to shop whenever/wherever, streamlining everyday tasks and, most importantly, humanizing the experience while saving them time and money.
The content strategist plays a crucial role in this mission, orchestrating Walmart’s interactions with customers throughout the online journey, resolving any gaps in communication and collaborating with design for a best-in-class experience and straightforward, engaging content.

What You’ll Do:
  • Solve complex problems, using data, analytics and business objectives to inform (but not overwhelm) customer-facing content
  • Participate in generative research by visiting the store and being involved in user testing
  • Define the value prop in every new initiative, helping keep the end goal in sight
  • Write succinct, on-task content that engages users and reduces confusion, e.g., onboarding, toasts, modals, error messages, FAQ, transactional emails, push/SMS, etc.
  • Ensure UX copy meets the highest level of compliance with Web Content Accessibility Guidelines (WCAG)
  • Manage messaging to ensure satisfactory E2E experiences; minimize friction for the customer while driving desired outcomes
  • Audit/revise/retire content, ensuring a consistency of voice and tone throughout the experience; enhance flows, page organization and information architecture
  • Contribute to the development of content processes; collaborate with designers and researchers to support a cohesive UX ecosystem
  • Educate business/product managers and other teams on content strategy’s role in shaping new features and program launches
What you’ll need:
  • Significant writing and editing experience in e-commerce and tech, preferably B2C
  • Solid work samples showcasing a data-driven approach that takes into consideration: business metrics, site assessment, competitive analysis and secondary research
  • Excellent presentation, communication and negotiation skills
  • Exceptional command of grammar and punctuation
  • Enthusiasm for following the latest industry news and developments
  • Curiosity to design to ADA standards as well as test with screen readers
  • Ability to juggle multiple projects; adaptable to ever-changing priorities
  • Bachelor’s degree and 5+ years of experience, or master’s degree and 3+ years of experience
Minimum Qualifications

  • Bachelor’s degree and 5+ years of experience, or master’s degree and 3+ years of experience
  • Significant writing and editing experience in e-commerce and tech, preferably B2C
  • Solid work samples showcasing a data-driven approach that takes into consideration: business metrics, site assessment, competitive analysis and secondary research
Additional Preferred Qualifications

Company Summary

The Walmart eCommerce team is rapidly innovating to evolve and define the future state of shopping. As the world’s largest retailer, we are on a mission to help people save money and live better. With the help of some of the brightest minds in technology, merchandising, marketing, supply chain, talent and more, we are reimagining the intersection of digital and physical shopping to help achieve that mission.
Position Summary

At Walmart, we’re on a mission to put technology to practical use for the customer – enabling them to shop whenever/wherever, streamlining everyday tasks and, most importantly, humanizing the experience while saving them time and money.
The content strategist plays a crucial role in this mission, orchestrating Walmart’s interactions with customers throughout the online journey, resolving any gaps in communication and collaborating with design for a best-in-class experience and straightforward, engaging content.