Consumer Marketing Coordinator – Market Planning & Strategy – Altamonte

Adventist Health System - Altamonte Springs, FL (30+ days ago)3.7


Florida Hospital Altamonte seeks to hire Consumer Marketing Coordinator who will embrace our mission to extend the healing ministry of Christ.

Facility Profile:
Established in 1908, Florida Hospital is one of the largest not-for-profit healthcare systems in the country, caring for more than a million patients each year. The 2,286-bed acute-care medical facility, comprised of nine hospitals, has been recognized by U.S. News & World Report as one of the best hospitals in the country for over 10 years. It serves as a community hospital for Greater Orlando and as a major tertiary referral hospital for Central Florida and much of the Southeast, the Caribbean and Latin America.

Work Hours/Shifts:
M-Th 8AM-5PM, F 8AM-2:30PM

Job Summary:
The Consumer Marketing Coordinator I, executes day-to-day marketing initiatives for key service lines with the Marketing Manager or Assistant Marketing Manager. Applies introductory knowledge of market research and analytics and contributes to the development of plans that competitively differentiate Florida Hospital and ensures the growth of volume, market share, share of spend and/or brand awareness. Coordinates marketing programs and builds strong relationships with stakeholders to advance the service line’s strategic vision. Actively participates in outstanding customer service and accepts responsibility in maintaining relationships that are equally respectful to all.

Knowledge, Skills, Education, & Experience Required:
Ability to be hands-on, results-oriented and passionate about learning strategy and achieving executional success
Introductory organizational and administrative skills
Ability to multi-task in a matrixed work environment
Foundational knowledge and skills
Effective oral and written skills communication, relationship-building skills among leaders, staff, physicians, and community partners
Critical thinking and collaboration skills
Ability to make educated recommendations that produce measurable results and work well with others using tact and diplomacy
Ability to orientate continuous improvement in the areas of project management and professional development
Knowledge of Microsoft computer hardware and software
Bachelor's degree in Marketing or related field
One (1) year of emerging digital media and technologies experience
Valid State of Florida class E driver’s license and driving record in accordance with Florida Hospital policy

Licensure, Certification, or Registration Required:
N/A

Job Responsibilities:
Demonstrates through behavior Florida Hospital’s Core Values of Integrity, Compassion, Balance, Excellence, Stewardship and Teamwork as outlined in the organization’s Performance Excellence Program

Implements integrated marketing programs, including: marketing planning; creative conception and execution; corporate communications; digital and social media; project management, event planning and execution; research analysis; and physician relations.
Drives accelerated results through ideas, relationships and actions.
Contributes to setting goals, strategies and tactics to ensure operational business goals are met.
Establishes physician relationships to enhance consumer marketing efforts through lectures and events.
Supports the development of direct-to-consumer physician-specific marketing initiatives to drive volumes and enhance marketing efforts of new and current physicians to drive referrals and grow market share.
Provides marketing management with Return on Investment (ROI) reports to ensure business goals are met, as well as provides input in the development of key community relationships, affiliations and partnerships.
Serves as a brand ambassador, ensuring that execution of brand strategy is consistently maintained across all areas of responsibility.
Tracks service line budget, ensuring timely reporting and fiscal responsibility.
If you want to be a part of a team that is dedicated to delivering the highest quality in patient care, we invite you to explore the Consumer Marketing Coordinator opportunity with Altamonte and apply online today.

Job Keywords:
Consumer Marketing Coordinator, Marketing and Strategy, Altamonte

Position Location: Altamonte Springs
Job: Marketing / Public Relations
Organization: Florida Hospital
Primary Location: US-FL-Altamonte Springs
Schedule: Full-time
Shift: Day
Job Level: Staff / Associate
Education Level: Bachelor's Degree
Travel: No
Job Posting: Jun 19, 2018, 10:38:16 AM