Influencer Relations Manager

Infovista - Ashburn, VA (30+ days ago)3.6


The Influencer Relations Manager will combine media, analysis, and social media to manage highly visible blogger/influencer/ambassador campaigns and related events as well as develop and maintain relationships with established and emerging influencers across social and digital platforms. This role has a very high degree of creative freedom and visibility, and it requires abilities in multiple areas, including social media marketing, PR, event planning know-how, thought leadership, content creation, and relationship management.

Responsibilities:
Identify and build relationships with prominent influencers and thought leaders in our space. Ensure that these relationships benefit both the company and individual.
Serve as the company spokesperson to the media and the general public
Issue press releases, arrange interviews, and compile press kits.
Drive and Manage InfoVista analyst relationships
Build and manage the company’s social media profiles and presence, including Facebook, Twitter, LinkedIn and potentially additional channels
Attend relevant events to evangelize the company mission and find like-minded individuals and companies to align with on future initiatives.
Remain knowledgeable of internal company marketing initiatives, especially major announcements, content creation, and events.
Create shareable content appropriate for specific networks to both spread our brand and our content and links.
Listen and engage in relevant social discussion about our company, competitors, and/or industry, both from existing customers and leads and from brand new audiences that don’t yet know us.
Match our internal content creation with external influencers who would enjoy receiving it or want to contribute themselves.
Brainstorm new, creative approaches to working closer with the influential members of our industry, and serve as a go-to resource to the rest of the marketing team.

Requirements:
BA/BS or equivalent working experience.
Deep domain knowledge of both social media marketing and our industry.
Excellent communication skills, both written and verbal, and a willingness to try creative approaches to networking.
Experience working with executives and other senior-level leaders, including media members and analysts
Superior organization, planning, time management, and project management skills.
Proficient in Microsoft Office and other web services.
Strong knowledge and understanding of current social/digital media trends.