Description Director of Product Development responsible for developing innovative, exclusive, on brand products resulting in commercial success and profitable financial growth.
Ownership of Product Development for select categories and channels of business at 1800flowers.com.
Partner with cross-functional teams to position the brand for success by directing the creation of an assortment that is on trend, innovative and commercially viable
Support the development of products and product sub-categories to achieve elevated sales revenue and meet brand gross margin targets. Accountable for initial pricing and target COGS required to meet gross margin goals across select product categories and channels.
Drive adherence to the established Timeline meeting all deliverables on time to secure proper deliverables
Analyze market and industry trends to determine opportunities and expansion areas in the development and commercialization of product across select categories.
Key responsibilities include, but are not limited to:
Develop and train a select portion of the product development team in the implementation of a new functional structure and expanded roles and responsibilities to meet the expectations of seasonal and core product launches annually.
Develop a sophisticated level of understanding the sourcing of products and product add-ons domestically and overseas while researching the competitive climate and the competitive arena in the gifting space.
Direct the creation of consumer-focused product lines through hindsight and assortment plans within categories and across categories avoiding internal duplication.
Leverage customer knowledge, product knowledge, trends, sourcing and product development expertise to determine customer behavior patterns and product hypotheses to drive strategic brand and enterprise growth.
Drive key opportunities for growth as well as market assessment for all new product launches.
Collaborate with cross-functional and enterprise business teams to align on growth opportunities, operational effectiveness and purchasing efficiencies for the enterprise.
Lead the improvement of processes and cross-functional coordination in the product development and commercialization process.
Commercialize products with cross functional partners while adhering to all standardized product development timelines.
Partner with merchandising team on key marketing and promotional opportunities, product quality and execution.
Partner with Marketing, Merchandising and Creative leadership to craft and communicate the product line and develop inspiration, talking points, product stories and opportunities to enhance the product segments through marketing and merchandising channels
Lead the development of all packaging concepts for new products, consumer education on product uniqueness and care instructions for all products for launch.
Collaborate with Customer Knowledge to drive customer research, surveys and focus groups on new products
Leverage Design Council process, an internal floral design process that leverages industry talent for new product development.
Research emerging graphic design resources for development of product and packaging. Manage creative execution, photography and copy with creative services.
Travel domestically and possibly internationally.
Requirements To Apply, Please Submit:
A cover letter that describes why you are interested in this opportunity and why you would be successful in this role.
Please include: Illustrate through product photos with descriptions, product attributes you believe are relevant for the 1800Flowers.com assortment, which are currently not on our site.
If selected for an on-site interview there may be a project required for submission prior to the interview.
Successful track record of 8-10 years leading the development of new, innovative, branded core and seasonal products.
History of driving innovation and challenging convention.
Highly creative with a strong sense of brand awareness and a deep understanding and passion for the consumer's needs.
Recognized as a visionary, one who can communicate his/her perspective successfully as well as inspire new thinking and breakthrough ideas.
Excellent communication and collaboration skills; strong team management and development skills, strong presentation skills.
Thrives in a fast-paced, results-driven, entrepreneurial environment.
Combination of visionary creativity and strong analytical business skills. A proven track record in profitably building specialty retail in a fast-paced multi-channel environment a must.
Demonstrates high taste level in product development and merchandising for an affluent consumer base ($75K+ average income) a must. In tune with consumer, style, design trends.
Experience in e-commerce and catalog merchandising development a plus
Experience with floral and fresh floral design a plus
Bachelor's degree required
About Us 1-800-FLOWERS.COM, Inc. is a leading provider of gifts for all celebratory occasions. For the past 40 years, 1-800-Flowers.com® has been helping deliver smiles to customers with a 100% Smile Guarantee® backing every gift. The 1-800-FLOWERS.COM, Inc. family of brands also includes everyday gifting and entertaining products from Harry & David®, The Popcorn Factory®, Cheryl's Cookies®, 1-800-Baskets.com®, Wolferman's®, Moose Munch® premium popcorn, Personalization Universe®, Simply ChocolateSM, and FruitBouquets.com SM. The Company also offers top-quality steaks and chops from Stock Yards® and gift baskets and towers from its DesignPac Gifts, LLC division. Loyalty programs, such as Celebrations Passport®, Celebrations Rewards® and Celebrations Reminders® are designed to deepen relationships with customers across all brands. The Company's BloomNet® international floral wire service and Napco SM floral gifts and seasonal décor division provide a broad-range of products and services designed to help professional florists grow their businesses profitably. 1-800-FLOWERS.COM, Inc. was named to the Stores® 2017 Hot 100 Retailers List by the National Retail Federation and also received the Gold award in the "Best Artificial Intelligence" category at the Data & Marketing Association's 2017 International ECHO Awards. Shares in 1-800-FLOWERS.COM, Inc. are traded on the NASDAQ Global Select Market, ticker symbol: FLWS.