VP, Sales & Marketing

Evercommerce - Colorado Springs, CO (30+ days ago)

Bold Technologies is seeking a Vice President of Sales & Marketing to lead its sales, demand generation, and product marketing strategies in Colorado Springs, CO. If you are passionate about making a huge impact at a growing company, we would love to talk!

Are passionate about building strategies and channels that will connect potential buyers with software that can change how they run their businesses. You have a proven track-record of building growth in the hybrid landscape of B2B software marketing and sales, the passion and discipline to make data-driven decisions, and a keen understanding of how blending the right mix of strategies and channels with advanced tactics and execution leads to exceptional results.

Bold Technologies is a leading provider of central station, alarm monitoring, and PSIM software, operating in the security industry. Bold Technologies recently merged with Perennial Software, provider of scalable, state-of-the-art business management and financial applications for the security industry. As a result, Bold will be bringing Perennials’ line of products under its umbrella. With corporate offices in Colorado Springs, Canton, Michigan, and Chagrin Falls, Ohio, our dedicated team offers industry-leading software solutions that provides businesses the competitive advantage necessary to succeed in today’s marketplace. We are backed by one of the largest private equity firms in the country, and are looking for talented, energetic, and motivated people to join our team to build an extraordinary company.

Key Responsibilities:
As the VP of Sales & Marketing, you will be responsible for leading the marketing and sales teams at both Bold Technologies and recently merged, Perennial Software, guiding day-to-day tactics and execution, and working closely with all departments to build a seamless buyer experience. You will report to the President and be responsible for the ROI of the annual sales and marketing budgets. Your primary objectives will be to accelerate the growth of sales and expand the top of the funnel by growing and optimizing existing channels, as well as building new inbound and outbound channels at an efficient scale and predictable ROI.

Strategy Alignment & Development – Align the organization’s sales and marketing strategies with firm business strategy through active participation in corporate strategic planning and Sales & Marketing strategy development, forecasting, resource planning, and budgeting.
Market Intelligence – Be the expert on your buyers, how they buy, where they buy, and their buying criteria; be the expert on your competition and how to stand out in the crowd.
Strategic Growth of Campaigns – You will be responsible for driving advanced execution of campaigns to penetrate strategic partner relationships, support event success, and grow inbound lead volume.
Product Marketing – Work with company leadership and marketing teams to unite Bold and Perennial product lines under one umbrella and one brand. Optimize product messaging and branding, making the value proposition of the software portfolio clearer and more desirable to potential buyers.
Efficient Tactical Execution – Lead and guide campaign tactics that include a mix of: email marketing and lead nurturing, sales outreach and follow-up cadences, content and social media marketing, website design and conversion optimization, SEM and display, direct marketing, and media relations.
Customer Engagement/Retention – Work closely with the Account Management team to craft automated ongoing communication that develops the company’s thought leadership, promotes ongoing content and events, and maintains trust with customers.
Data-driven Decision-Making – Track funnel performance, challenge channel performance, and work toward evolving attribution tracking to a more sophisticated state. Maintain a dashboard of KPIs visible to the business, and use CPA, LTV, and payback-period KPIs to inform how marketing’s initiatives are impacting revenue generation for the company.

15+ years of marketing and sales experience
Bachelor’s in business and or marketing
Prior management of sales and advertising budgets in a performance-based environment
Proven accountability for lead generation, revenue growth, new market penetration and associated KPIs
Experience in B2B, SAAS, or SMB market