This is a full, time, fully virtual position and can be located anywhere in the United States.
This role is designed for someone with a strong background in Paid Social, Digital Strategy, and Execution experience. You will be fully remote, working from a home office. In this role, while knowledge in digital media operations is general is helpful, both strategy and hands-on paid social execution abilities using social platforms like Facebook, Instagram, Twitter, LinkedIn, etc. are critical coming in the door.
This is a client-facing role that combines strategy and execution in the B2B social space, and we are looking for someone who loves not only heavy people interaction but also has a proven level of expertise and results.
As a Media Solutions Manager (MSM) you employ a Swiss Army knife mentality, capable of leveraging a variety of operational skill sets in your toolbox, which ultimately drive successful marketing outcomes for our clients through the strategic design, implementation, and execution of multi-channel digital campaigns (programmatic, search, social, et al).
Working closely with a Regional Team Lead you must possess both a strategic and operational lens that allows you to assist with building thoughtful, client-centric campaigns and also execute trades, and report across programmatic, search, and social channels.
This role requires a marketing background and extensive understanding of the following social media platforms: Facebook, Instagram, Twitter, Snapchat, LinkedIn, TikTok, and Pinterest.
Who You Are
- A Student: Willingness and desire to learn all functions and channels of the media solutions team.
- An Adventurer: Appreciate new experiences and not intimidated by the unfamiliar or unknown. You adapt well.
- Multi-Faceted: Can zoom in to the campaign level and zoom out to the client-centric perspective.
- Resourceful: Understand how to leverage the necessary tools and resources at hand to come up with new or creative solutions.
What You'll Do
- Collaborate with Business Development, Client Service, and Client Success team members to make clients heroes and drive profitable business
- Understand end-to-end campaign execution (setup, optimization, insights, reporting, and billing) across programmatic, search, and social channels.
- Have a general knowledge in the following areas, with specialized skills in one or more:
Solid understanding of marketing objectives, pixel strategy, and how different channels & tactics influence consumer behaviors.
Campaign & Tech Savvy:
Knowledge of platform campaign flow - including creative development/acquisition, setup/trafficking, trading, troubleshooting, reporting, and billing in multiple platforms (most prominently: TTD, Google, and Facebook.)
Dive into daily campaign metrics to find audience insights that can be applied across channels, maximizing performance, and future recommendations as well as drive data storytelling.
Ability to translate strategy, data, and technical set-up requirements with clients, then make sure reporting packages up results in a meaningful way.
MSMs may serve in a variety of roles (from highly specialized to more generalist in nature) based on client, account, region, or team needs and nuances.
Goodway Group is the digital media partner agencies and advertisers trust to drive campaign performance and media efficiency. Proud to be independently owned and operated, Goodway provides programmatic expertise that meets its clients' needs – and no one else's. Through managed planning and buying services across all paid digital media, Goodway delivers trustworthy marketing expertise and authentic results because Goodway knows the truth is what matters most.
Goodway has been a remote-first environment for over 12 years – this means you can work from anywhere in the US! We care more about your skills and drive to succeed in this role, than your geographical location. You get to choose if you want to work from a home office, your favorite coffee shop, the library, or someplace else. Worried about setting up a home office or getting access to a stable internet connection? We will help you out with that!
At Goodway, we want to create a workplace where everyone is embraced for who they are, exactly as they are. We are committed to creating a sense of belonging by promoting and fostering diversity, cultivating a culture of inclusion through our everyday practices, and being a beacon of hope in the path towards equality. We are proud to be an equal opportunity employer and encourage all individuals to apply.