Seeking PR leader with experience in creating culturally relevant moments for lifestyle brands
Do you have a passion for leading creative PR and comms campaigns in an agency setting? We are looking for an experienced
Senior Account Director for a global impact creative communications agency to lead the agency’s Lifestyle division. If you have a pulse on pop culture with experience in press, influencer, events, talent, partnerships, and account management, this exciting opportunity could be for you!
Location:
The ideal candidate is based in the NYC Metropolitan area.
U.S. citizenship or a permanent residency card in the U.S. is required to be an eligible candidate for this opportunity.
Employment:
This is a full-time, Direct Hire opportunity, offering a flexible work schedule with work-from-home (WFH) options.
Role Responsibilities:
- Lead the strategic development of public relations strategies for multiple lifestyle brands, including spirits, mass media, consumer electronics, and more.
- Oversee the development of news-worthy pitches, content and media angles, and events that generate coverage in nontraditional and traditional, digital and social media platforms.
- Maintain strong, positive consumer and trade media relations on behalf of the brands and company, cultivating relationships with key journalists and influencers.
- Cultivate strategic partnerships with editors, celebrities and influencers while ensuring successful brand integration.
- Oversee the professional development and mentorship of direct reports, junior staff, and project teams.
- Evaluate and report on media measurement efforts, ensuring campaigns meet objectives.
Skills and Experience:
- 8+ years of lifestyle PR experience a MUST in agency or in-house setting.
- Experience coaching, leading, and managing the work of others.
- Strong network of media, editors, influencers, talent and agents.
- Experience working with mainstream media, social media, and national media event coordination.
- The ability to perform at both the strategic and tactical levels.
- Excellent research capabilities with robust analytical skills.
- Excellent public speaking, writing, editing, and verbal communication skills.
- Sophisticated understanding of consumer brands, their audiences, and cultural trends.
- Proficiency in facilitating press events of all sizes, both press and customer.
- Strategic thinking abilities, strong leadership skills, and the ability to work in a high-paced, rapidly changing environment.
- Adept at business development and account management.
