Posting Date Apr 11, 2018
Job Number 18001060
Job Category Administrative
Location Marriott International HQ, Bethesda, Maryland VIEW ON MAP
Position Type Management
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Marriott International is the world’s largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. We believe a great career is a journey of discovery and exploration. So, we ask, where will your journey take you?
This Senior Program Specialist, Loyalty Program Marketing is responsible for helping to execute strategic marketing plans across key consumer touchpoints in support of Loyalty – from ongoing member communications programs to the launch of new program initiatives. This individual inspires and engages our 100M members around the world with a member-centric mindset and by bringing the latest marketing insights and innovations into the Loyalty Marketing organization. This person also supports the Bethesda based Loyalty Marketing team through on-going coordination of event/meeting planning, invoice management and ensuring the day to day operations of the team runs smoothly.
Education and Experience
High school diploma or GED; 4 years’ experience as a program specialist or related professional area.
2-year degree from an accredited university in Business Administration, Hotel and Restaurant Management, or related major; 2 years’ experience as a program specialist or related professional area.
CORE WORK ACTIVITIES
Core Member Communications & Loyalty Initiative Launches
Implements creative, best in class marketing practices to engage members and differentiate Loyalty within the industry.
Manages the execution and evolution of core member communications including but not limited to statements, new member onboarding, elite member onboarding, and member credentials/cards.
Works collaboratively with internal and external Loyalty marketing agency resources to execute projects on schedule and on budget.
Tailors and localizes Loyalty member communications to meet Continent and Brand needs.
Suggests new ideas and marketing programs that will drive increased engagement and incremental revenue.
Implements test and learn curriculum and evaluates campaign performance to optimize results.
Monitors the industry and competitive marketplace to identify marketing opportunities and improvements.
Provides marketing and communications support for Loyalty pilots.
Concepts marketing plans and develops creative assets to support operational needs (e.g. helping with soft-spot demand generation).
Organizes team meetings and team outings – including drafting agendas, reserving rooms, ordering catering, brainstorming creative components.
Oversees team recognition activities – company milestones, birthdays, key accomplishments, life events, etc.
Coordinates calendar requests with senior leaders as needed.
Helps facilitate paperwork, processing and approvals for invoices, purchase orders, etc. as requested.
Advocates and demonstrates continuous improvement by adjusting to new ways as conditions
and priorities change which may include learning new skills
Takes initiative by being a part of the solution and assisting in the resolution of issues/problems resulting from change
Able to work with different levels of management and management styles as needed in position
Keeps work group informed, speaks and writes clearly and concisely
Actively listens to others recommendations while seeking clarification and offering alternatives as appropriate
Communicates in a timely, proactive manner, receives directions and feedback well
Job Related Business Focus
Actions support key business values of customer service, associate satisfaction and financial success
Demonstrates pleasant, helpful and accurate service to internal and external customers
Respects fellow associates
Efficiently purchases and utilizes resources to produce quality products
Planning & Organizing
Sets priorities and establishes a realistic action plan while anticipating potential issues
impacting the plan
Develops and follows procedures for ensuring quality, is detail‐oriented, maximizes resources,
meets deadlines, and follows through on assignments
Identifies problems and seeks resolution through sound judgment and solid decision making skills, where appropriate
Directs problems to higher level or applicable department for resolution
Works well in a team environment
Acts as a liaison with other resources/departments as appropriate
Gives recognition, collaborates and builds trust among others, treats people fairly, equally and respectfully, promotes celebration when appropriate
Demonstrates requisite technical expertise as defined by the position.
Demonstrates commitment and reliability in getting the job done efficiently, timely,
professionally and accurately
Balances multiple projects simultaneously and maintains the personal, technical and
professional skills needed to perform job duties
Consistently strives to improve these skills and represents staff and division positively
Marriott International is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. Marriott International does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state or local laws.