Student Brand Manager - University of Cincinnati

Red Bull - Cincinnati, OH4.1

Part-time
Red Bull Student Brand Managers (SBMs) are a part of the most dynamic and empowered student ambassador program in the world. Our SBMs are passionate about Red Bull and share their love for the brand with their peers. They are responsible for driving the brand image on campus, building belief in the product benefits and ensuring long term loyalty starting with the college experience. The goals of the Student Brand Manager program are to reach new students, excite students, increase sales and manage the Red Bull brand on a collegiate level.
Areas that play to your strengths (all the responsibilities we'll trust you with)
  • CAMPUS MISSION
    Identify key groups we must win on campus

    Build a campus plan that ensures an impact (aligned by local market needs) on the total undergraduate and graduate audience throughout semester in accordance with the SBM KPIs, engaging new users and diverse groups on campus via the following tactics:

    Driving trial on a daily basis via one on one seeding and coordination of Wings Team

    Building image via Red Bull owned events, hacks, screenings, sharing RB properties via social media

    Integrate our product and brand with Big Moments, unique to campus experiences and select third party events

    Drive visibility and availability of the product by placing POS and passing on sales opportunities to the CCS/DPM

    Develop relationships with campus opinion leaders to build brand loyalty among a variety of groups on campus

    Build relations with and secure coverage of RB properties via the campus media

    Adhere to event/activity/training guidelines to ensure quality execution in aspects of the role

  • PRODUCT AND BRAND EXPERT
    Act as a Red Bull ambassador at all times: always professional and courteous to consumers/campus contacts/authorities

    Become a credible product and brand expert: know the product ingredients and brand values

    Identify relevant image and usage occasions: incorporate brand and product knowledge into an ambitious campus plan

    Develop and maintain a working knowledge of Red Bull properties and athletes

    Maintain knowledge of global, national and regional events and initiatives

    Build brand awareness via social network sharing of relevant Red Bull content

  • SALES SUPPORT
    Assist local sales team to ensure perfect distribution and visibility on and around campus

    Visit local accounts to check stock and point of sale displays

    Identify distribution opportunities on and around campus

    Routinely work with distributors to open new accounts and support sales drives

    Occasionally participate in meetings with local sales team to align marketing and sales strategies

  • MANAGEMENT AND ADMINISTRATION
    Ensure a constant flow of new ideas on Red Bull's online collegiate portal (RBU)

    Submit activity through pictures and reports via RBU

    Report school beverage contracts and top sales opportunities on and around campus

    Aid in recruitment and training of potential SBMs

    Be able to identify future Wings Team members and exchange contact information for CCS

    Identify future sampling opportunities and share relevant information with CCS and Wings Team Captains

  • Proven track record of accomplishments prior to joining Red Bull

  • Charismatic and outgoing personality

  • Connected with a variety of key influential groups on campus

  • Campus expert on behind the scenes activities (clubs, parties, etc) and hot spots on and around campus

  • Social chameleon - have the ability to work with a variety of groups and organizations

  • Passionate about the Red Bull brand

  • Possess an entrepreneurial spirit

  • Must be in good standing with the school

  • Creative mind, with prior successes in driving the creative process

  • Functional knowledge of social networking

  • Responsible

  • Self-motivated

  • Lives and represents the Red Bull brand