Brief Description of the Job
Under the general direction of the City Manager, the Communications and Neighborhood Relations Director is responsible for the city-wide communication functions and Communications Strategic Plan, overseeing the protection and enhancement of the City's image. In collaboration with elected officials and/or City Staff, this position will oversee the messaging of community priorities and City programs utilizing various communication strategies, including traditional and social media. Develops, manages and administers strategic outreach, media relations, and communications of City-wide initiatives for external and internal audiences of the City of Greenville. Coordinates with the City's Emergency Management Team in the development and implementation of effective emergency outreach communications.
Direct and Manage the City Communications Strategic Plan and Strategy: Direct and manage the operations and activities of the Communications Department, which includes Public Information, Greenville's customer service center (Greenville Cares). Direct the city-wide communication functions and Communications Strategic Plan, overseeing the protection and enhancement of the City's image. Enhance the City's brand, visibility, and reputation by establishing and maintaining a consistent image for the City of Greenville and departments. Develop and execute overall communications, public relations, and media relations for the City of Greenville. Develop and administer the City's communications policies, procedures. Develop and ensure the success of a city-wide strategic communications plan that communicates to employees, residents, businesses and regional partners. Develop and coordinate internal and external communications strategies by working with the City Manager, Mayor, the City's team of department Directors, and the City's Emergency Management Team. Provide timely and thorough response to inquiries made by the public, City Council, and the City Manager. Develop and maintain a coordinated network of information sharing among internal staff to integrate communications efforts across the City organization. Advise and coordinate with staff in departments on strategic communications issues, including ways the City can be positively positioned and portrayed in the news media, social media, the community, other government agencies and City partners. Collaborate with the City's management team to recommend and implement a proactive communications program. Oversee Department's response to emergencies, problems, and conflicts. Respond as needed to monitor events, coordinate City services and respond to complaint calls, emergencies, extreme weather or other special requests after hours. Develop and administer Communications Department budget.
Oversee the Development and Management of Public Information: Direct and oversee the development and management of public information, including print and broadcast advertising and promotion, publication production, external and internal communications, social media and web communications and special event promotions. Develop and deliver the City's message through social media, including monitoring and posting to the City's Facebook page and Twitter account, as well as drafting blogs for various sites, and working with a team to support these initiatives. Guide and assist staff with writing, graphic design, video, or social media activities during peak workload periods. Convey complex issues, events and concepts in succinct, easy-to-understand language, both in writing and orally. Ensure municipal leaders are aware of City priorities through the review and dissemination of talking points, news clips, news releases and other information to inform appropriate parties of key messages. Develop and maintain a network of contacts who can provide information, help, and access to others.
Manage Media Relations: Set media relations policies and direct the media relations and public relations efforts and duties as they relate to matters concerning Mayor, Council, executive management and department directors. Cultivate relationships, on behalf of the City, with members of the press, including journalists, bloggers and other media outlets understanding the interest of each contact. Initiate media campaigns, respond to press inquiries and breaking stories, pitch stories to reporters, and coordinate community outreach and media events.
Manage Greenville's Customer Service Center (Greenville Cares): Administer Greenville's customer service center (Greenville Cares), City Hall visitor and welcome center and neighborhood coordination. Administer a one-stop, central intake where citizens can register complaints, request services or obtain public information. Investigate and produce reports, memos, and other correspondence related to requests from citizens, City Manager and Mayor/Council. Manage and direct the overall administration and coordination of activities for the City's retail store.
Manage Communications Department Staff: Supervise professional and technical Communications staff, including setting performance expectations and standards, prioritizing and assigning work, allocating staff, writing and conducting performance evaluations, ensuring staff is trained, coaching, mentoring, and counseling employees, ensuring staff compliance with departmental and City policies and procedures, and maintaining safe work environment. In coordination with Human Resources, review and update job descriptions, participate in the hiring and selection of staff for open positions, and ensure the timely documentation and disciplining of employees consistent with Human Resources policies.
Perform other duties as assigned.
Formal Education: A Bachelor's degree from an accredited college or university, with a major in Journalism, English, Communications, Public Policy or closely related field is required. Master's degree preferred.
Experience: Over ten years of experience in in the communications field, and two (2) years of supervisory experience.
Driver's License Required: Class D South Carolina Driver's license.
Effective media, public relations and mass communications;
Journalistic principles, practices and techniques of disseminating information to the public through news; proficient in current social media mediums;
The news media, its structures and technology for reporting news;
All aspects of external communications, including – but not limited to – traditional and social (Facebook, Twitter) media, direct mail, online communications, conferences, press and events;
Best practices and trends in marketing, identity building, and communication strategies.
Establish and maintain effective working relationships with the news media, general public and stakeholders;
Communicate at a superior level verbally and in writing, including capacity to communicate complex ideas compellingly to a variety of audiences;
Use tact, initiative, prudence, and independent judgment within general policy, procedural, and legal guidelines; and exercise integrity, ingenuity and inventiveness in the performance of assigned tasks;
Apply principles of written communication, graphical layout and multimedia techniques appropriate to web-based communication, ensuring that work products are clear, usable and effectively convey the intended messages and information;
Understand complexity and view situations from a broad strategic perspective;
Anticipate potentially difficult situations and be able to evaluate strategies and alternatives with City management;
Plan, compose, edit and produce publications and large scale public relations programs.
Conduct research, locating information related to the request and critically evaluating the research findings;
Stay abreast of City of Greenville issues and current news and matters related to the City's areas of focus;
Work with elected officials and staff at all levels to execute organization-wide communication strategies;
Work independently with minimal supervision, exercising effective judgment;
Prioritize workload and manage time efficiently, meet deadlines and complete assignments in a timely manner;
Successfully complete time-sensitive and/or high-profile projects through collaboration, consensus and creativity;
Provide supervision, leadership, training and work direction for assigned staff.
APPLICATIONS MUST INCLUDE A RESUME AND COVER LETTER FOR CONSIDERATION.
Creativity and Complex Reasoning: Work requires the highest level of creative thinking, complex analysis and reasoning to originate and develop innovative program or production concepts, techniques or procedures which can have a major impact on the nature and quality of programming or operations. Situations are often unique where precedents and/or prescribed solutions do not exist. Work results affect large groups as well as the customer-base at large.
Reading: Advanced Level: Ability to read, analyze, and interpret general business periodicals, professional journals, technical journals and procedures, financial reports, legal documents, and governmental regulations as well as literature, books, reviews, reports, and abstracts.
Math: Intermediate Level: Ability to deal with a system of real numbers; and practical application of fractions, percentages, ratios/proportions and measurement.
Writing: Advanced Level: Ability to write policies, contracts, speeches, formal presentations, and/or technical and legal documents and correspondence.
Machines, Tools, Equipment, and Work Aids: Computer and related software, general office equipment, audio-visual equipment, camera, vehicle, golf cart, podium, Microsoft Office Suite, Illustrator, Photoshop, Adobe Acrobat, SharePoint, mapping software, social media software (e.g. Twitter, Facebook, etc.).
Primary Work Location: Office Environment
Environmental/Health and Safety Factors: Occasional exposure to unpleasant environmental conditions and/or hazards. Monthly exposure to extreme temperatures. Seasonal exposure to wetness and/or humidity.
Continuously requires using vision and hearing, and talking. Frequently requires standing, fine dexterity, walking, sitting, kneeling, and twisting. Occasionally requires lifting, carrying, handling, pushing/pulling, and using foot controls. Light strength demands include exerting up to 20 pounds occasionally, 10 pounds frequently, or negligible amounts constantly AND/OR walking or standing to a significant degree.