Associate, Sponsorship Strategies & Activations

MKTG, Inc - Charlotte, NC4.2


MKTG, part of the Dentsu Aegis Network, is a global experiential agency comprised of pioneers and practitioners of lifestyle marketing. We specialize in delivering strategic, business-oriented marketing solutions for leading brands via sport and entertainment, live experiences, retail marketing, enterprise/business-to-business engagement and sponsorship marketing. One of the guiding principles upon which MKTG was founded is that our people matter – to the work we do and the environment we've built. We are committed to constantly evolving, refining and inventing innovative brand engagements through deeper understanding of how people think, work and live their lives. Headquartered in New York City, we have 1,600 employees and 7,000 Brand Ambassadors operating in 32 offices globally, with reach in 19 markets across the Americas, EMEA and APAC. Visit MKTG for more information.


The Associate, Sponsorship Strategies & Activations should have relevant experience working on sponsorship and lifestyle marketing strategy and activation. Some level of experience in motorsports is a benefit, as is agency experience. He/she will be self-motivated and inspired, with a creative aptitude and exceptional organizational skills. He/she will have the professional and social etiquette essential for interacting with clients, and collaborating cross-functionally with teammates to execute best in class branded programs. In a fast paced environment, he/she will approach unexpected challenges quickly, creatively and strategically without missing a beat.

  • Social media lead for agency client including implementation of social strategy, development of content calendar and content series’ that achieve client objectives
  • Content project manager (includes ideation, development, client sell-in, budget management, etc.) for events, and non-race specific time periods
  • Assist in the relationship with media partners as needed to fulfill event-related broadcast elements
  • Support of specific client partnerships
  • Work with team to develop marketing and PR campaign recommendations (Social, Digital and traditional), including idea development/presentation, and planning/managing execution of agreed upon plan
  • Fully understand project budgets and effectively manage costs within scope adhering to internal guidelines
  • Interface with Properties, Talent, Other Agencies and others as needed to help build and maintain best in class marketing partnerships that achieve client objectives
  • Contribute to partnership portfolio analysis, identifying relevant opportunities that support strategic recommendations for the clients
  • Ability to create client-ready documents that include insights and research with little oversight from others; this includes sourcing information from a variety of entities (e.g., teammates, market studies, journals)
  • Support efforts to identify opportunities for business growth
  • Frequent travel is required including weekends and occasional holidays

  • Has a bachelor degree (minimum) and 2-3 years of relevant experience
  • Strong client management capability with the ability to provide quick input, recommendations and demonstrate critical thinking
  • Able to interface with colleagues, senior executives, talent and clients effectively and personably recognizing the need to adjust communication style accordingly to the audience (i.e. situational awareness)
  • An innate knowledge of social media with the ability to make recommendations, be creative, answer questions immediately, provide performance analysis and understand social media channels for optimal content performance
  • Develop and project-manage campaigns, apply paid and recap with analytics
  • Proven success in using partnerships and social media to promote brands (within the landscape of sports is a plus)
  • Has proven ability to effectively share/present ideas and concepts in a team environment and demonstrates openness to giving/accepting thoughtful constructive feedback
  • Transitions smoothly from task to task from one fast-paced environment to another
  • Maintains composure under pressure
  • Has proven ability to be strategic, creative and solution oriented
  • Proactive and productive – recognizing opportunity and implementing procedures to achieve better job efficiencies
  • Strives to increase industry knowledge, able to self-educate in an effort to be ahead of the curve
  • Has technical/computer skills and presentation knowhow
  • Comprehends and respects budgets
  • Has a strong sense of ownership - ensures goals are met and high level standards are upheld
  • Has uncompromised ethics, integrity and discretion with company and client information
  • Engages in internal activities (team building, events, off sites, etc.) and embraces our internal cultural evolution
  • Prior agency experience is a plus

*We are proud to be an equal opportunity workplace committed to building a team culture that celebrates diversity and inclusion. Should you want to validate that this is a valid posted position by MKTG, please refer to our website