DIRECTOR OF DIGITAL MARKETING - FOOTACTION

Footaction - New York, NY4.0

Full-timeEstimated: $120,000 - $170,000 a year
EducationSkills
OVERVIEW
Footaction is looking for a Director of Digital Marketing is responsible for steering, managing and optimizing the experience, acquisition and retention activities. This person is expected to create, maintain and protect an elevated digital expression of our brand. The incumbent will also lead the Digital Marketing team to drive traffic and accelerate revenue growth via ecommerce acquisition channels including SEO, SEM, Paid Media, Display, Affiliate Marketing, Retention channels including CRM & email – lifecycle programs and consumer engagement/loyalty.

RESPONSIBILITIES
Lead all digital marketing initiatives including SEO, SEM, email marketing, digital partnerships, retargeting and marketing automation.
Responsible for top and bottom line growth of our Acquisition and Retention programs to achieve sales, ROI and total contribution goals.
Develop and manage all CRM touch points including direct marketing, email marketing, retention strategies, and new customer acquisition initiatives.
Drive testing, reporting, optimization and analysis on Channel performance to identify key levers and opportunities for improvements.
Develop and execute the ecommerce strategy, including mobile app experience, defining the digital customer experience and align with brand tone and voice.
Support development of content creation across digital channels.
Manage multiple budgets and supervise digital media integration into broader brand traffic /sales awareness /initiatives.
Partner with Marketing / Merchant disciplines on key sales and brand priorities.
Maintain a thorough understanding of current and emerging trends in digital marketing, mobile marketing, technology, fashion and ecommerce.
Define metrics and analyze campaign success, track and forecast user growth and engagement
Work with Sales Managers to implement strategies and convert customers.
Be the digital gate keeper of the brand experience and manage team diverse media professionals (copy writers, merchandisers, etc.).
QUALIFICATIONS
Minimum of 5 years of experience in a Marketing role, with a focus on digital media.
Four year degree a plus
Experience with Digital Marketing - Google AdWords, Facebook and Advertising.
Logical thinker, able to synthesize knowledge, data and experience to develop and communicate solid conclusions and recommendations
Proven track record of marketing growth success
Data-driven combined with creative thinking, has the ability to translate data into successful marketing strategies
Strong desire to be constantly learning about new marketing and product trends and help shape the business growth from the ground up
Willingness to travel as needed