Full Job Description
Title: SVP, Planner
Agency: DDB Health/ New York
Do you have a story for every occasion, a metaphor for the few that you do not?
Do you believe that in every lie a person tells there’s a truth to be found about them?
Do you have the curiosity to find out not just the truth but why the lie was told?
Can you distill the reason why into something so simple to understand people who know nothing about it feel they understand it completely?
Now, can you do this for a multitude of voices?
Patients, Caregivers, Healthcare Professionals, Specialists, Researchers, even your Mom?
Are you the singular voice, full of opinion and point of view, that can design and run workshop, guide the most obtuse client, navigate rational data and irrational observation, but most of all bring a brand to life by positioning it and infusing it with life and personality that will inspire creative output that not only stands out but leads.
Can you speak Patient, HCP, Specialist, and retail healthcare?
Know Oncology? Lung?
Understand how to check your assumptions at the door and hear what needs a rare disease patient has?
Have you launched a new molecule? Indication? What about an entirely new class of therapy?
If you said yes to the above, we’d love to talk with you!
A few additional needs for this role:
Lung (COPD, CF, Asthma, etc.) or oncology (ideally solid tumor) experience.
BOTH patient and hcp experience.
Ideally someone that has non-pharma experience as well.
Looking for a researcher, someone that knows this job means focus groups, concept testing, building buy-in with clients, inspiring creative and guiding the process.
Is comfortable designing and running workshops.