PUBLIC INFORMATION OFFICER 2

State of Louisiana - Baton Rouge, LA3.6

Commission
Supplemental Information

LOCATION & POSITION INFORMATION:
This position is located at the Office of Tourism in Baton Rouge, LA.

DUTIES: The Public Information Officer 2 position will serve as the Louisiana Office of Tourism's Social Media Coordinator and Strategist. This position will build and execute social media strategies through competitive research, platform determination, benchmarking, messaging, and audience identification. As well as generate, edit, publish, and share daily content (original text, images, video, or HTML) that builds meaningful connections and encourages readers to take action.

PREFERRED QUALIFICATIONS: Understanding of SEO and web traffic metrics. Familiarity with web design and publishing.

Applicants applying to this announcement outside of the Department of Culture, Recreation and Tourism may be required to accept probation in lieu of promotion.
Please refer to the "Job Specifications" tab located at the top of the LA Careers "Current Job Opportunities page" for specific information on salary ranges, minimum qualification requirements and job concepts for each level.

APPLICATION PROCESS:
Applicants must have Civil Service test scores for 8100-Professional Level Exam. If you do not have a score prior to applying to this posting, it may result in your application not being considered. Applicants without current test scores can apply to take the test here.

To apply for this vacancy, click on the "Apply" link above and complete an electronic application which can be used for this vacancy as well as future job opportunities. Applicants are responsible for checking the status of their application to determine where they are in the recruitment process by selecting the 'Applications' link after logging into their account. Below are the most common status messages and their meanings.

Application received - Your application has been submitted successfully.

Checking for required test score - We are making sure you have an active, passing score for the required written test.

Written Exam – See History – Click on the History link for test results. Candidates with an active, passing score will designate as "Pass". Candidates with a failure on the written exam designate as "Fail". If no information is present, you have no present written exam results.

Evaluating experience - Your application is being reviewed to ensure you meet the minimum qualifications for the position.

Minimum Qualification Review – See History – Click the History link for the results of your application review. Passing candidates will designate as "Pass". Failing candidates will designate as "Fail".

Eligible for consideration - You are among a group of applicants who MAY be selected for the position.

Eligible Pending Supplemental Qualification Review - Only candidates meeting the supplemental qualification will be eligible for referral.

Referred to hiring manager for review - Your application has been delivered to the hiring manager. You may or may not be called for an interview.

Position filled - Someone has been selected for the position.

Position canceled - The agency has decided not to fill the position.
The State of Louisiana only accepts online applications. Paper applications will not be accepted. Computer access is available at your local library, at local Louisiana Workforce Commission Business Career Solutions Centers (Download PDF reader), and at the State Civil Service Testing and Recruiting Center at 5825 Florida Boulevard, Room 1070, Baton Rouge, LA 70806. If you require an ADA accommodation, please contact our office at (225) 925-1911 or Toll Free: (866) 783-5462 during business hours for additional assistance.

(Please note: Libraries and LWC centers cannot provide in-depth assistance to applicants with limited computer skills; therefore, we suggest that such applicants have someone with computer proficiency accompany them to these facilities to assist with the computer application process. Also, no State Civil Service employees are housed at the libraries or LWC centers to answer specific questions about the hiring process. Such questions should be directed to the State Civil Service Testing and Recruiting Center at the phone numbers above or by visiting the office on Florida Blvd. where assistance is available. Information is also provided on our job seeker website at https://jobs.civilservice.louisiana.gov/).

DISQUALIFICATION:
While we would encourage all interested applicants to apply, please be aware that there are various reasons that your application may be disqualified from consideration including, but not limited, to:
Failure to submit an equivalency evaluation statement for an international degree by the closing of this announcement;
Submission of a resume and/or SF-10 application in lieu of the online application or official Louisiana employment application as referenced above;
Failure to fully complete the education and work experience sections of the application

Roderick Crockett, HR Analyst
Department of Culture, Recreation and Tourism
PO Box 94361
Baton Rouge, LA 70804-9361
Email: rcrockett@crt.la.gov
FAX: 225-342-7928

The Office of the Lieutenant Governor and the Department of Culture, Recreation and Tourism are participants in the E-Verify system for identification and employment eligibility purposes.

Louisiana is a State as a Model Employer for People with Disabilities.
Qualifications

MINIMUM QUALIFICATIONS:
A baccalaureate degree plus one year of professional level experience in marketing, public relations, library science, and/or the research, written preparation and dissemination of information to the public or on behalf of an organization to its customers through such medium as publications, broadcasting, Internet web pages, social media, or public speaking.

SUBSTITUTIONS:
Experience in marketing, public relations, library science, and/or the research, written preparation and dissemination of information to the public or on behalf of an organization to its customers through such medium as publications, broadcasting, Internet web pages, social media, or public speaking will substitute for the required degree on the basis of one year of experience for thirty semester hours of college.

A baccalaureate degree with twenty-four semester hours in English, speech, journalism, marketing, mass communications, broadcasting, library science, public relations, or a combination of the above courses to total twenty-four semester hours will substitute for the one year of required experience.

Graduate training which included a combination of eighteen semester hours per thirty in English, speech, journalism, marketing, mass communications, broadcasting, public relations or library science will substitute for the one year of required experience.

A master's degree in English, speech, journalism, marketing, mass communications, broadcasting, public relations or library science will substitute for the one year of required experience.

A baccalaureate degree with twenty-four semester hours in English, French, speech, journalism, marketing, mass communications, broadcasting, or public relations, or a combination of the above courses to total twenty- four semester hours will substitute for the one year of required experience.

Graduate hours which included a combination of eighteen semester hours per thirty in English, French, speech, journalism, marketing, mass communications, broadcasting or public relations will substitute for the one year of required experience.

A master's degree in English, French, speech, journalism, marketing, mass communications, broadcasting or public relations will substitute for the one year of required experience.

NOTE:
Specialized college credit will substitute for a maximum of one year of the required experience.

NOTE:
Any college hours or degree must be from a school accredited by one of the following regional accrediting bodies: the Middle States Commission on Higher Education; the New England Commission of Higher Education; the Higher Learning Commission; the Northwest Commission on Colleges and Universities; the Southern Association of Colleges and Schools; and the Western Association of Schools and Colleges.

NOTE:
Graphic design, graphic art and technical jobs in radio/TV production will not be considered as qualifying. Some examples of technical radio/TV production jobs include but are not limited to TV camera operators, directors, production technicians, sound technicians, or video technicians. In addition, retail sales is not qualifying under marketing.
Job Concepts

Function of Work:
To gather and disseminate information on departmental programs, inform media of departmental program activities and persuade them to report on those activities and develop and implement ongoing public relations programs for the agency or office.

Level of Work:
Experienced.

Supervision Received:
General from a Public Information Director or other higher level personnel.

Supervision Exercised:
None.

Location of Work:
May be used by all state agencies.

Job Distinctions:
Differs from Public Information Officer 1 by the presence of independent and persuasive responsibility for public information/relations initiatives.

Differs from Public Information Officer 3 by the absence of responsibility for having as the principal assignment more complex duties such as program development of new public relations programs, developing and implementing crisis management plans, training media liaisons, and/or serving as a departmental web or electronic commerce administrator.

Examples of Work
May serve as lower level webmaster for the office or agency.

Responds to electronic media inquiries for the office or agency.

Initiates, develops and maintains media contacts for disseminating information.

Persuades the media to report or not to report on agency programs.

Researches and develops public relations program components such as scripts, news releases, speeches, brochures, publications, fact sheets, billboards, and posters.

Plans and coordinates agency seminars and special events. Assists with program selection, schedules speaker, selects sites, designs and distributes invitations and arranges equipment.

Gathers, prepares and distributes information about a department, agency, or office to the media and directly to the public.

Assists in developing and implementing public relations programs for the agency or office.

Contacts media representatives to inform them of special agency events.

Develops audio-visual presentations.

Interacts with top level departmental staff for the purpose of gathering and disseminating information on departmental programs.

Researches materials for and writes speeches on selected topics for agency executives.

Coordinates publicity for agency events. Sets up displays, gives tours, and audio-visual presentations.