Inbound Digital Marketing Specialist

2Book / MassageBook - Mount Pleasant, SC (30+ days ago)


MassageBook is seeking an experienced and analytically minded Marketing lead with proven success in developing and executing full funnel strategies and tactics for a Saas business.

MassageBook is a platform for the massage and bodywork vertical, solving two important problems:

1. For the professional provider, MassageBook provides a full back end suite of software tools to market and manage their business, helping even those with no business management or marketing knowledge to succeed.

2. For the massage seeking public, the MassageBook directory provides a nationwide resource to find and book massage and bodywork services online quickly and easily.

Our team is a close knit and enthusiastic group of 17 that includes in its core values being genuine, kind, creative, passionate and resourceful. We're a 4 year old business with an amazing product, experience at the helm, and accelerating growth. We've built a solid product and business platform. Now we need the right individual to define, drive and refine our marketing efforts to fully realize the great opportunity that lies before us.

To be successful in this role you will need to be both creative and analytical in your thinking. You will need to have experience marketing a Saas product. While learning on the job should always occur, we're looking for someone who has already "been there" before and can apply their knowledge and experience quickly and efficiently.

What you'll need to be comfortable with:

  • All facets of inbound marketing at a deep level
  • Experience with an automated marketing tool like Sharpspring, Infusionsoft, Marketo, etc.
  • Creating email automations
  • Creating landing pages
  • Applying GA or other analytics tool(s) to create actionable analytics
  • Developing and maintaining a strategic plan to execute on.
  • Being held personally accountable for agreed upon deliverables.
  • Creating and executing on full funnel campaigns.
  • Plan, review, and iterate campaign strategy as needed with the rest of the team.

Desired skills and experience:

  • Bachelor’s degree in marketing or other field with relevant work experience
  • 2-5 years of professional experience in B2B marketing with a strong focus on demand generation.
  • Experience reporting and analyzing data to measure ROI performance of marketing campaigns
  • Excellent project management skills
  • Self-starter, possesses a high level of initiative, and proven ability to think strategically
  • Knowledge of Marketing Automation, CRM and Advertising tools
  • Strong team player with good communication and writing skills
  • Eager to defend their point of view

Salary commensurate with experience.

If you're great at what you do and fit well with our team, you'll be paid very well.

Never considered living in Charleston, SC? You should.

Great quality of life with an amazing historic city, great schools, and beautiful beaches only minutes away.

Job Type: Full-time

Salary: $40,000.00 to $70,000.00 /year

Experience:

  • Digital marketing: 3 years

Education:

  • Bachelor's

Location:

  • Mount Pleasant, SC 29464