Responsible for directing the development and execution of comprehensive marketing plans, programs, and budgets to meet company sales profit objectives and optimize market opportunities
Principal Duties and Responsibilities
Oversee the formulation of marketing strategies and tactical execution including pricing, selection or market segments for special emphasis, promotional and advertising support of sales, and specifying the necessary product characteristics.
Directs regular review of markets and products to identify promising opportunities for creating separate product businesses and specialized professional areas to develop a strategic portfolio
Participates in conventions and professional exhibitions to maintain company image and remain aware of product requirements and new market opportunities. Capable of developing a pull-through strategy for complementary Zimmer Biomet products.
Maintains existing consultant relationships and identifies Key Opinion Leaders for training and educational purposes & Product Engine activities
Prepares long range, annual, quarterly, and monthly forecasts for each product line by working with Commercial teams. Analyzes forecasts variances and recommends corrective actions to minimize future back orders or potential obsolescence. Reviews forecast for product requirements and originates plans and objectives to continually be competitive with or ahead of market needs
Develops and maintains product line technical expertise and contacts with key surgeons and customers of product responsibility by observing surgery, attending medical/scientific meetings, presentations, and seminars while gathering competitive information.
Develops and manages assigned budgets for administration and marketing activities of the products that are assigned to this responsibility. Analyzes budget variances and recommends corrective actions.
Conducts market research activities to analyze and identify market needs and issues. Evaluates existing product lines in light of those changes and develops line simplification strategies when appropriate.
Coordinates and directs advertising and promotional programs and evaluates overall effectiveness.
Expected Areas of Competence
Ability to communicate both orally and in written form with a clear and concise manner. Excel at making business presentations.
Strong analytical skills and outstanding interpersonal skills.
Ability to lead a team, influence others, and through strong organizational skills, handle increasing levels of responsibility.
Energizes all levels of the organization to deliver on business goals and objectives.
Microsoft Office Suite; general knowledge of medical device business including the science, products (Zimmer and competitors), research and commercialization process, manufacturing, marketing, and sales.
Knowledge of orthopedic market, products within assigned group, surgical process, selling process, regulatory process, development process, and marketing strategies.
A. /B.S. in marketing, sales, or equivalent experience.
10+ years of product management experience or sales experience in healthcare.
A combination of education and experience will be considered.
Up to 40%