Full Job Description
The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion. We’re a globally trusted producer of high-quality, great-tasting, and nutritious foods for over 150 years. Our brands are truly global, with products produced and marketed in over 40 countries. These beloved products include condiments and sauces, cheese and dairy, meals, meats, refreshment beverages, coffee, infant and nutrition products, and numerous other grocery products in a portfolio of more than 200 legacy and emerging brands.
No matter the brand, we’re united under one vision: To sustainably grow by delighting more consumers globally. Bringing this vision to life is our team of 39,000+ food lovers, creative thinkers, and high performers worldwide. Together, we help provide meals to those in need through our global partnership with Rise Against Hunger. We also stand committed to responsible, sustainable practices that extend to every facet of our business, our consumers, and our communities. Every day, we’re transforming the food industry with bold thinking and unprecedented results. If you share our passion – and are ready to create the future, build a legacy, and lead as a global citizen – there’s only one thing to do: join our table and let’s make life delicious!
Our Culture of Ownership, Meritocracy and Collaboration
We're not afraid to think differently. Embrace new ideas. Dream big. We empower our people at every level – from entry-level intern to senior leader – to own their work. We share a responsibility to think like Owners – to be mindful of the collective and sustained success of Kraft Heinz – which we apply to every situation, every day.
As part of Kraft Heinz, you're supported to grow and achieve. You’re expected to bring your authentic self to work every day, to lead with humility, and drive outstanding performance at every level – and you’ll be rewarded. You’re given opportunities to leave a mark and build a legacy. But you won’t do it alone. You’re supported by passionate teammates along the way, and our collective, collaborative spirit fuels our incredible progress.
All posting locations: Chicago, Illinois, United States of America
Job Function: 05 - Marketing
Department: 05 - 06 - Product / Brand Management
Date Published: 20-Sep-2021
Job Type: Regular
Description & Requirements
The Sr Associate Customer Marketing Manager is an essential role in the US Away From Home Business Unit (BU) leading all Distributor- Club- and Field operator initiatives including marketing strategy development and execution with indirect P&L ownership. The “Distributor” channel consists of the largest distributor customers working at the headquarter level to drive growth to the local distributor and create pull with foodservice operators. The “Field channel consists of operators who use Kraft Heinz products in their foodservice location such as independent restaurant- small restaurant chains- K-12- college- healthcare and hospitality customers- among others. It is a highly fragmented space with great potential as it represents one of the largest segment for Kraft Heinz’s Away from Home business. To support this large and important business- this role will directly manage an Analyst position.
This role provides direct interaction with cross-functional activities including Consumer Insights- Sales- Brand Marketing- Operations- Research & Development- and Finance- resulting in strengthened marketing fundamentals and a holistic approach to driving business growth. This role also interacts with customer and industry partners- developing direct relationships to effectively drive the marketing agenda and support the overall customer strategy.
Marketing lead for Distributor- Club- and Field channel
Responsible for marketing strategy development and execution to drive channel and customer growth in accordance with brand and Away From Home strategic priorities
Supports joint business planning driving marketing strategy with priority customers
Develops and maintains relationships with customer and industry counterparts
Drives collaboration- development- and execution of initiatives internally across functions
Monitors and analyzes sales volumes- market share trends- and competitive activity
Performs in-depth analysis of research and insights data- reporting on and integrating findings into multi-channel marketing programs to optimize their performance
Initiates and maintains R&D projects through the scoping and commercialization processes
Weekly reporting on initiatives and business drivers and weekly- monthly- quarterly strategic direction/items to execute against
Collaborate closely with cross-functional leaders including but not limited to: Sales- Category/Brand Marketing- Finance- Project Management- R&D- Operations- Culinary- and Consumer Insights
P&L management- indirect ownership supporting Finance and Sales and understands key levers to increase profit.
Bachelor’s Degree in Business- Marketing or related field; MBA preferred
5-7 years of experience in multi-channel marketing- product management- brand management; Foodservice experience a plus but not required
Strong numerical and analytical skill set with ability to interpret quantitative data and perform detailed trend analysis utilizing raw volume data
Experience managing a P&L or Strategic Initiatives for a business is a plus
Outstanding verbal- written and interpersonal communications skills with a proven ability to work collaboratively
Ability to persuade and build coalitions and credibility across organizations
Ability to handle simultaneous projects and deliver within agreed upon time frames.
Experience in marketing plan development: situational assessment- strategic and tactical plan development
Comfortable with ambiguity and internally motivated to drive improvement every day
Strong organizational and project management skills
Equal Opportunity Employer–minorities/females/veterans/individuals with disabilities/sexual orientation/gender identity