Digital Media Specialist

3OVO Digital - Ronkonkoma, NY

Full-timeEstimated: $33,000 - $45,000 a year
EducationSkillsBenefits

3OVO Digital – Digital Media Specialist Job Description

Overview:

PCA Group and 3OVO Digital is seeking an ambitious candidate to join our growing team as a Digital Media Specialist.

PCA Group is a collection of companies focused in the distribution, licensing, manufacturing, and marketing of consumer lifestyle and personal care products. We are seeking a Digital Media Specialist who will work to grow our in-house exclusive licensed brands and client brands via paid advertising on various online marketplaces including Amazon & Walmart.

Under the direction of the Digital Media Manager, this person will work with our exclusively distributed in-house brands to grow their Amazon and Ecommerce Marketplace sales while increasing ROI. They will manage paid advertising spend while researching and strategically launching campaigns designed to grow assigned brands profitably while hitting targeting return goals.

The Digital Media Analyst will support our paid marketing efforts for Amazon.com and other ecommerce marketplaces.

Objectives of this Role

  • Daily review and optimization of paid advertising campaign bids at the product, product category and keyword level.
  • Analyze campaign and marketplace data for the purposes of finding new keywords, adding negative keywords, and identifying competitor strategies and targets.
  • Allocate and reallocate monthly spend to fuel growth from the best performing campaigns.
  • Research PPC strategies to conceptualize new campaign ideas worth testing.
  • Manage and track campaign budgets to hit monthly spend goals.
  • Analyze product pages, descriptions and brand stores to provide merchandising feedback.
  • Measure and report campaign results.
  • Provide insights to drive future campaigns.
  • General administrative duties.

Skills and Qualifications

  • Previous experience creating and managing search advertising (keyword driven) PPC campaigns.
  • Bachelor's degree
  • Experience working with Amazon or other ecommerce marketplaces/websites
  • Excellent analytical skills and a high level of attention to even the most minute details
  • An ambitious candidate who is excited to not only contribute early on, but motivated by the opportunity to build a growing company
  • Passion and excitement for E-Commerce

Nice to Have:

  • Amazon Sponsored Advertising Accreditation.
  • Google Search and/or Shopping experience.

This role is ideal for someone interested in pursuing a career in paid advertising, particularly in the E-Commerce space with the goal of mastering online marketplaces (Amazon & Walmart) and then moving to E-Commerce for brand websites. We’re seeking a candidate that is naturally curious, has a strong commitment to quality and the ability to learn on their own when required.

Job Type: Full-time

Experience:

  • relevant: 1 year (Preferred)
  • Digital Media: 1 year (Preferred)
  • PPC Campaign Management: 1 year (Preferred)

Work Location:

  • One location

Benefits:

  • Health insurance
  • Dental insurance
  • Retirement plan

This Job Is Ideal for Someone Who Is:

  • Detail-oriented -- would rather focus on the details of work than the bigger picture
  • Dependable -- more reliable than spontaneous

Schedule:

  • Monday to Friday