- Performance Marketing
- Presentation Skills
- Business Intelligence
- Microsoft Word
- Analysis Skills
MEDIA STORM (a division of Water Cooler Group) New York, NY (SOHO)
The Director, Marketing Analytics and Data Consulting is responsible for leading, developing and managing all aspects of Client Analytics and decision modeling - including report design, data capture development and implementation processes. This candidate will work with a variety of data sources to continuously evolve the metrics used to measure the effectiveness and ROI of activity across all campaign types. This role is client facing and acts as a bridge both internally and externally.
Specific responsibilities include:
Provide marketing performance analysis for client engagements. Understand client’s business goals and requirements, design and develop analytic approaches tailored to its needs.
Working with internal and external stakeholders to develop client tools and services such as modeling, dashboard development, decision aids and business case analysis to support programs, creative and recommended solutions. Work closely with the team in making specific and actionable client recommendations and sell in additional client engagements.
Developing data strategies (e.g. what we should capture, how we should capture it, and the triggers/decisioning as a result, etc.).
Partner seamlessly across the enterprise to access information and create and drive strategies and implementation.
A director determines and implements operations procedures and lead the analytic group in the management of projects and resources.
A director cultivates solid relationships with staff, internal partners and clients.
Marshal change to align with vision of the department and organization.
5-7+ years of experience in marketing analytics or business intelligence (focused in analytics).
Must have strong communication skills and is comfortable presenting both internally and externally
Experience working for a Media/Advertising agency is STRONGLY PREFERRED.
Must have experience leading a team.
Experience in the digital space a must.
Demonstrated ability to apply cutting edge analytics techniques to business problems and to leverage external thinking (from academia and/or other industries).
Ability to translate data into insights that understands customer needs and behavioral drivers.
Must be highly versed in analytic methodologies.
Must have a good understanding of statistical modeling, segmentation, value analysis, as well as reporting for Web site, online advertising, social media, mobile, e-mail campaigns and e-commerce activity.
Must be capable of contributing expertise and leading efforts both in advanced analytics techniques and in consumer research and analysis.
Must have a track record of implementing operational excellence (process efficiencies, effective tools and technologies) in an analytics function.
Will be able to show they have exhibited leadership with conviction and how they have proposed new paths based on analysis findings.
Promotes a culture of collaboration and teamwork across organizational boundaries
Strong knowledge of strategic marketing, media, social, web site analysis, audience targeting tools and vendors, including both quantitative tracking and research methodologies.
Strong analytical skills, reporting, dash boarding, modeling and advanced analytics experience is required.
Advanced MS Office skills (MS Word, Excel, PowerPoint)
Preferred: Experience with statistical modeling software (Python, R, SAS, SPSS) and enterprise business intelligence tools such as Tablea
Media Storm has deep roots in the entertainment industry, having helped 60 + network, cable and theatrical companies achieve unprecedented ratings, box office and brand awareness successes throughout our 15-year history. As entertainment media specialists we understand the environmental and cultural factors that drive awareness, develop preference and create action and apply the expertise to help iconic brands in hospitality, tourism, packaged goods, beverage, fashion retail, healthcare and the non-profit sector exceed sales, bookings and awareness goals every day.