Reprise - Senior Specialist, Paid Search

IPG Mediabrands - Los Angeles, CA3.7

30+ days ago
We are looking for you - dynamic, best-in-class talent - to join the Reprise team as a Senior Specialist, Paid Search. The Senior Specialist of Search Engine Marketing will assist with developing, optimizing, maintaining, and communicating a digital strategy for our clients and buying media across paid search platforms.

Essential Functions

Developing, optimizing, and maintaining paid search campaigns for clients
Understanding client goals and how to maximize those measures of success through tactical strategies and technologies
Daily campaign & budget management including optimizations
Analyzing & reporting data on a weekly/bi-weekly/monthly & ad-hoc basis
Supporting the team Director
Professional communication with clients, vendors and partners
Implement SEM best practices
Keeping abreast of industry news and developing POVs to communicate relevant updates to client
Brainstorming/researching targeting & copy ideas for specific campaigns
Developing, executing and testing across campaign variables that create client-specific insight and feed future successions of testing
Familiarity with 3rd-party tracking vendors
Maintaining and optimizing client campaigns to improve overall performance against pre-determined benchmarks on an ongoing basis
Putting together client-friendly production sheets for approval
Manage/training Associate Analysts on the search team and responsible for overseeing their career development
Qualifications

Education:
Bachelor's degree required

Work Experience:
Minimum 1 years’ experience of SEM/PPC experience, preferably with agencies, including experience in social media, web analytics, and SEO a big plus

Skills:
Strong working understanding of the SEM industry, including major players and supporting technology (bid management tools (DoubleClick), AdWords, Bing Ads, and Gemini.)
Experience working on enterprise level PPC accounts with large budgets
Expert ability in keyword research, ad copy writing, landing page optimization, and bid management
Proven ability to understand high-level client goals and how they translate into media strategy when applied via online technologies
Process oriented, with the ability to juggle many tasks at one time. Time management skills are critical
Ability to effectively communicate processes and tactics to clients, peers, and junior members of search team
Technical background a plus (conversion tagging, FTP, HTML, etc.)
Excellent writing and communication skills
Firm grasp of how to test marketing tactics and achieve performance metrics
Thought leadership a plus
Extensive knowledge of Microsoft Excel
Excellent quantitative and qualitative analysis skills

About Reprise

At Reprise, we’re reinventing digital experiences everywhere, every day. With end-to-end capabilities that include search, social media, content creation, product and web development, eRetail and strategy, we cut to the core of what truly drives customers by providing a holistic digital-first approach. Armed with intelligent insights and an audience-first approach, our expert team of specialists deliver integrated initiatives that help the world’s biggest brands connect to the people who drive their business forward - efficiently and effectively. Part of the Mediabrands division of the Interpublic Group (NYSE: IPG), Reprise is headquartered in New York with over 40 offices around the world. To learn more about how we can empower your business, visit reprisedigital.com now.