Marketing Director- Virtual Position

JigsawInteractive.com - Atlanta North, GA (30+ days ago)


Job Overview

We are looking for an experienced Marketing Director who will be in charge of leading Jigsaw Interactive’s marketing efforts. This position is responsible for developing marketing strategies, planning and coordinating marketing initiatives, building brand awareness, positioning our company brand and communicating the marketing strategies to the Jigsaw team. This position works closely with sales to help create sales lead generation and develop sales strategies to effectively penetrate the various target markets. This position is also tasked to develop and manage marketing programs in specific channels, support business objectives, build lead generation processes, foster customer retention and help execute business development.

Responsibilities for Marketing Director

This is a virtual position, candidate must have full home office set up including PC, printer, quiet work space. You will work closely with key team members on a daily basis, virtually and in person.

  • Evaluate and develop corporate marketing strategy and marketing plan
  • Build marketing programs to support specific marketing objectives across different channels and segments in support of our overall strategic marketing plan
  • Identify technology and processes that will assist in sales lead generation
  • Propose and manage marketing research projects to generate consumer insights in support of improved marketing strategy and communications
  • Work with the Jigsaw team and external agencies/vendors to create a comprehensive program that is supported through technology and processes
  • Lead the execution of marketing programs from start to finish, driving collaboration with the stakeholders and leveraging the right internal processes
  • Work with sales to develop pricing strategies to maximize profits and market share while balancing customer satisfaction
  • Design and develop marketing collateral including videos, ebrochures, website banners, etc. that are focused on industry specific targets
  • Manage social media marketing strategy and content marketing
  • Manage SEO to improve Google rankings
  • Identify trade/industry magazines for targeting articles around Jigsaw
  • Develop press releases to continuously put Jigsaw in the news
  • Manage all marketing campaigns, events, digital marketing and PR
  • Work closely with PR firm to ensure timely implementation of PR strategies
  • Work closely with sales to enable them to meet sales goals/quotas by providing appropriate tools, material and presentations
  • Work with product and account management to ensure all aspects of marketing meet ICARE and customer needs
  • Continuously monitor status of marketing plan and modify plan accordingly

Qualifications for Marketing Director

  • Confident, driven and dynamic leader
  • 4+ years experience in creating and running marketing programs
  • Proven marketing campaign and project experience
  • Experience building complex marketing programs and reporting on the results
  • Effective time management and the ability multitask
  • Excellent written and verbal communication skills
  • Proficiency with online marketing and social media strategy
  • Proven experience in developing digital and written content and marketing campaigns
  • Strong project management skills
  • Strong problem solving skills and metrics/report driven results
  • Experience with marketing automation and CRM tools
  • Experience using technology to manage different aspects of the overall campaign/project
  • Microsoft Office Suite
  • PowerPoint
  • Data.org
  • Video creation software

Preferred Qualifications

  • Master’s degree a plus
  • Bachelor’s Degree in marketing, communications or related field
  • Proven experience designing interactive applications and networking platforms
  • Established press and media contacts

Job Type: Full-time

Salary: $70,000.00 to $90,000.00 /year

Experience:

  • Sales: 2 years (Preferred)
  • Marketing: 4 years (Required)