Social Media Manager

Servpro Industries - Gallatin, TN3.4

Full-timeEstimated: $51,000 - $69,000 a year
The Social Media Manager will play a key role in shaping the Social Media presence of Servpro Industries, Inc. and over 1,700 Franchises, including: managing the overall social media presence, creating strategic policies, establishing a governance model for the Company’s Social Media presence, and supervising direct reports. The Social Media Manager will also play a key role in managing engagement and interactivity with target audiences as well as fostering community spirit.

The Social Media Manager will coordinate with the internal Marketing, Communication and other stakeholder teams to support their respective missions, ensuring consistency in voice and cultivating a strong community around the Brand. The ideal candidate will have demonstrated success in working in a cross functional environment with strong communication skills and possesses a strong passion for Social Media in a business atmosphere.

Major Duties and Responsibilities

Develop and implement the Brand's official online community strategy and manage the Company’s social media presence, coordinating with key stakeholders across the Company to ensure effectiveness and consistency.

Provide oversight and direction to direct reports, including cascading applicable Web Marketing Team goals and responsibilities to individual contributor goals and responsibilities.

Work with the Marketing Services team and third-party agencies to ensure the community platforms are kept up to date and functional by use of an editorial calendar that ties in to key messaging themes.

Generate, manage, schedule and monitor compelling editorial content for each network as well as Franchises enrolled in the Franchise Social Media Program.

Act as an advocate of the Company in the Brand’s community and as the advocate of the community within the Company, engaging in dialogues and customer support where appropriate.

Manage Franchise online reputation initiatives and coordinate directory listing management program.

Develop and Monitor effective benchmarks for measuring the growth of the community and analyze, review, and report on effectiveness of new initiatives.

Additional Responsibilities

Regularly provide feedback, insights and analytics gained from community monitoring to Marketing, Editorial and other key stakeholders across the company, to help them evolve their strategies in a timely fashion.

Monitor trends in online community tools and applications.

Manage vendor relationships for social media, online reputation, and directory listing services.

Develop and maintain educational information and presentations (website, internal TV, Franchise trainings, etc.) for the Franchise community on Social Media Best Practices and regularly monitor networks for brand consistency.

Necessary Experience and Skill Set:
Social media management experience, preferably a multi-location regional or national brand.

Creative, diplomatic, cool under pressure and fantastic interpersonal skills.

Possess strong organizational and time management skills with excellent attention to detail.

Enjoy working in a dynamic and efficient team and can easily shift in a new direction.

Ability to effectively communicate information and ideas in written and verbal format and build and maintain relationships.

Experience working with third party vendors to develop standard operating procedures and creative asset workflow.

Experience with Online Reputation Management, including online rating best practices.

Comfortable developing and delivering presentations in front of large groups of people.

Team player, with the confidence to take the lead and guide other departments when necessary.

Good technical background and ability to pick up new tools quickly.

Have a good knowledge of principles of customer service and the ability to deliver to internal and external audiences.

Understanding of the whole digital media ecosystem and the role that social media plays in partnership with media such as Online Reputation Management, Display, Search, SEO, and others.

Knowledge of the Company’s industry or pervious Franchise experience preferred.

Editorial, Marketing, Customer Service experience, a plus.

Formal Education/Training:
Bachelor’s Degree in Journalism, Marketing, Public Relations or New Media

5 years' experience in social media marketing for a brand, retail, or agency with a true passion and understanding of Social Media. Must be well versed in both emerging as well as tried and true platforms. Constantly monitoring other campaigns in the space and trying to apply learning's from those to our campaigns.

In-depth knowledge and understanding of online community platforms (social media, forums, blogs, etc.) and social media tools (HootSuite, Radian6, Sprout Social, etc.) as well as their respective audiences and how they can be deployed in different scenarios.

Proficiency in MLA and/or AP style formatting preferred

Proficient in Microsoft Office

Proficient in Adobe Creative Suite (Photoshop and Illustrator)

Ability to work on Mac or PC Operating Systems

Physical and Work Environment Requirements

Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.

Normal Working Hours, Additional Working Hours and Travel Requirements:

Standard business hours of 8 -5 are expected. Based on workload, position may occasionally require evening and weekend work with a minimum of 4-6 trips per year.

Servpro Industries, Inc. has received multiple honors, including:

2015 - 2017 Tennessean Top Workplace Award
2004 - 2016 Entrepreneur Magazine - ranked #1 in Restoration Services; ranked #4 Franchise Opportunity overall in 2016.
2012 Forbes Magazine - ranked #5 in "Top Franchises for the Buck."
2011 CNN - ranked #7 Franchise Opportunity overall.
2010 - 2011 Dun and Bradstreet - ranked #9 Franchise Opportunity overall.
2008 - 2012 Nashville Business Journal - Top 25 Fastest Growing Private Companies.
2007 Nashville Business Journal's Women of Influence Award presented to Servpro Industries, Inc. CEO Sue Steen.

Benefits that Make a Difference:
Exceptional Benefits Package including Medical, Dental, Vision, and More
Medical plan options (PPO;HDHP)
401(k) with company match
Generous vacation, personal and paid time-off plans
Personal and professional development programs
Employee Assistance Program (EAP)
Health Savings Account (HSA)
Flexible Spending Account (FSA) and Dependent Care pre-tax programs
Profit-sharing program

Award-winning Wellness program:
Tobacco-free campus
Employee fitness and personal trainer rooms
On-site massage therapy
“Financial Wellness” education and training programs.
Multi-million dollar campus expansion and renovation.
Leadership Library and SERVPRO® Museum
Plus more…

At Servpro Industries, Inc., it is our vision to be the premier cleaning and restoration company in the world. So, when disaster strikes, homeowners, businesses and insurance providers will rely on us to respond with unparalleled service excellence. As a nation's leading fire and water cleanup and restoration company with more than 1,700 franchises nationwide, we are growing rapidly creating exciting opportunities for "A Level" talent at our Corporate headquarters in Gallatin, TN.

As a valued Servpro Industries, Inc. employee, you'll be part of a stable, growing company offering state-of-the-art customer service and products throughout the United States and an excellent working environment to its employees. The top qualified candidate will receive an attractive salary and competitive benefits. You will also be surrounded by a dynamic environment that fosters career achievement.

Do you love a challenge? Are you motivated to help people succeed? Do you have a dream? Do you want to form relationships with quality people? Do you just love the color green? Servpro Industries, Inc. may just be for you.

EOE M/F/D/V - Servpro Industries, Inc. is a Drug-free and Tobacco-free Campus.