Global SEO Leader

National Pen - San Diego, CA (30+ days ago)3.5


National Pen is the leading global supplier of personalized promotional products and operates 23 international websites. We have a fast growing ecommerce business and are looking for an experienced SEO leader to join a driven and excited team of ecommerce professionals. You’ll work with a dynamic team of digital marketers, web developers, and merchandisers to help small businesses around the world discover Pens.com.

What You’ll Do:
Create an SEO Strategy to improve organic traffic and revenue in core countries
Build and develop a global in-house team to support SEO growth in all markets
Monitor KPIs and manage program to meet financial targets
Prioritize and implement technical SEO roadmap
You will work with development team to ensure SEO best practices are properly implemented
Monitor KPIs and manage program to meet financial targets
Collaborate with internal team on a user experience that increases site conversion while ensuring benefit for SEO
Share SEO learnings across programs
Provide program updates to senior leadership
Coordinate Annual Site Audit (OAR) of all global sites
Provide SEO guidance and support for development of new web platform (ABC)
Champion a mobile-first and voice search approach across all website properties.
Identify emerging trends (Alexa skills, PWAs) in SEO and formulate a strategy.

What We’re Looking For:
7+ years of experience managing SEO and content marketing for an established web site; agency experience a plus
Proven track record of achieving business results through SEO
Thorough understanding of the SEO landscape and best practices
Google Analytics Certified
Solid understanding of performance marketing, conversion, and online customer acquisition
In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
Proficiency with SEO tools, including BrightEdge, SEMRush, Ahrefs, Majestic SEO, Screaming Frog, Google Search Console, Google Adwords Keyword Planner, Moz
Proficiency with Microsoft Office
Strong project management skills and willingness to be hands on
Ability to communicate effectively with both technical and non-technical colleagues