Public Relations Account Manager

LEWIS - San Diego, CA4.0

Full-time
About us

We are an entrepreneurial integrated communications agency that has gone from start-up to multi-national in just twenty-two years. We have grown every year since foundation due to a combination of organic growth and strategic acquisitions. Our ambition is to break into the top ten by 2020. We have a network of 25 offices, 550 employees and revenue of $64m. Not bad for an agency that doesn’t take itself too seriously.

What’s behind our success? Well, we’re independent so we can continually reinvest the majority of our profits in the company to propel development. We invest wisely in growth areas such as our social, digital and content teams. We challenge ourselves to stay one step ahead of the competition by delivering innovative solutions for clients which can be activated at pace and scale.

We are agile, bold, collaborative, inquisitive and spirited.

Purpose of the role

The Account Manager works with both their clients and their team to ensure the efficient and effective running of their accounts. They clearly understand their clients’ objectives and requirements, the commercial terms of their retained accounts and projects and level of resource required to service the accounts. Client facing, Account Managers translate quick but creative thinking into decisive action; providing team management, delegation of tasks and exceptional media relations skills.

Key responsibilities and tasks

Client Management

Builds and maintains strong relationships with clients, establishing self and LEWIS as an invaluable long-term partner for marketing and communications services
Manages all communication with the client and ensures deadlines and service agreements are met consistently by the team
Works closely with the client and Account Director to regularly review account performance, identifying and communicating opportunities for additional PR, marketing and digital services
Adds value to new business pitches by providing support with coordination, content generation and presentation preparation, in addition to attendance
Schedules, organizes and runs regular client meetings and calls, providing consultative advice on tactical communications activity
Media relations

Understands and avidly follows the news agenda, positioning clients and products within the wider news narrative
Oversees all media relations activity on behalf of the client, maintaining key media contacts for campaigns and projects
Builds, maintains and develops productive relationships with journalists, bloggers, influencers and analysts across national, trade and vertical media channels
Utilizes networks to create and maximize client coverage, advising on long-form and short-term narratives
Maintains and promotes a sound understanding of current affairs relevant to the industry and the wider news agenda
Deploys rapid response to breaking news on behalf of clients, reacting quickly to emerging stories in line with client profiles
Content

Oversees and provides content creation for campaigns and projects including press releases, articles, blog entries, and other written material
Drafts - and oversees the drafting of - a broad range of written materials including biographies, briefing documents, media alerts, soundbites, Q&As, backgrounders and boilerplates, ensuring a consistent level of high quality content
Works with content experts to improve knowledge of techniques and writing styles across multiple channels and platforms
Digital / Social media

Uses social media platforms to expand own network, develop media relationships and positively impact client results
Pitches additional digital content including infographics, animations and video to support written content and client aims
Uses social media and proactively explores new tools, solutions and processes to continuously evolve and optimize client PR campaigns
Provides social media insight as well as execution and management of related digital activity
Works collaboratively with the Pulse team to increase the utilization of digital services wherever possible
Team working and development

Acts as a respected line manager, working closely with line reports to maximize strengths, improve weaknesses and support career development
Line manages the account team, including coaching, supervision, assessment and review of junior team members
Sets team objectives on a daily, weekly, monthly and quarterly basis
Ensures the on-going achievement of all deliverable client objectives
Monitors team activity levels against budget, increasing and decreasing individual’s allocation where necessary
Provides guidance to colleagues on how to best manage campaigns, including answering general new business requests
Works with the Talent team to recruit high caliber junior level candidates into the team
Works with the HR team to reward, retain and develop your team and resolve any performance related issues
Regularly attends and leads LEWIS training sessions and daily press briefings to enhance skills and develop knowledge
Reporting and analysis

Ensures that all activity and results are reported back to the client, providing insight and analysis where possible
Communicates account performance internally (account reviews) to relevant stakeholders
Provides detailed reports to the Account Director or senior management team on request
General

Runs and supports training sessions, with a view to maximizing opportunities to expand team skills and grow revenues
Takes a proactive role in promoting the LEWIS brand, its work, identity and values
Supports the HR / talent team by promoting both internal and external opportunities at LEWIS across social media and via the referral scheme
Contributes and supports the continuous improvement of systems, practices and policies
About you

Leading by example, you are ever curious, passionate and self-driven. Inherently collaborative, you work well with team members to achieve success for clients and the business. You are able to forge strong relationships with a variety of stakeholders. You understand the relationship between PR, digital and traditional marketing. Some experience of b2b and/or consumer tech would be helpful, but your domain experience will help broaden the LEWIS offer in the US.

Additional requirements

Relevant experience of working in a B2B, corporate, consumer or digital communications agency environment at a Senior Account Executive or Account Manager level
Attention to detail
Proven written ability in English and local languages
Creative thinking
Understanding of client business issues and requirements
Highly developed presentation skills
Thorough knowledge of media: print and broadcast
Understanding of market research and analysis
Ability to motivate and lead a team
Ability to delegate effectively
Calmness under pressure and ability to achieve tight deadlines
Ability to interact with confidence at board-level with clients
Proven ability to keep abreast of current affairs and relate them to client situations
Polished and professional appearance
Remuneration and benefits

Basic salary dependent on experience
Performance related bonus
20 days’ vacation per year
Health insurance; life insurance
401k with 2% employer match (eligible after 30 days of employment)
This job description is not intended to be an exhaustive list of the responsibilities for this role. Other responsibilities may be added from time to time.