Job Title: Direct-to-Consumer, Manager
Location: Vernon Hills, IL
Department: Sales
Reports To: Director of Sales, E-Commerce
Direct Reports/Manages others: Not currently
Rust-Oleum Corporation is a worldwide leader in protective paints and coatings for both home and industry. We offer a wide range of products including decorative fashion paints, durable industrial roof repair coatings and, of course, our famous rust-fighting formula that started it all.
JOB PURPOSE:
The Direct-to-Consumer, Manager (DTC) will focus on developing revenue growth strategy, leading the optimization and build out of our DTC website(s) and improving the overall customer experience. This subject-matter-expert will lead the development of strategy behind the assortment and website experience as well as promotional campaigns, analyzing customer behavior and identifying areas for improvement, while working closely with the marketing, product development, and design teams to execute changes.
RESPONSIBILITIES:
- Develop and execute DTC revenue growth strategy. Partner with leadership, marketing team, and product managers to deliver overall DTC revenue and growth strategy.
- Develop and implement an overall conversion rate optimization strategy that drives business growth and improves customer satisfaction.
- Oversee the end-to-end fulfillment operation to ensure satisfactory supply chain execution (internal or 3PL)
- Collaborate with the development and design teams to execute website changes and ensure they align with the overall conversion optimization strategy.
- Facilitate regular meetings with stakeholders, such as product managers and marketing teams, to ensure conversion optimization efforts align with overall business objectives.
- Monitor and analyze website performance metrics, such as conversion and bounce rates, to measure the effectiveness of conversion optimization efforts.
- Develop and implement customer feedback mechanisms, such as surveys and user testing, to gather insights on customer needs and preferences.
- Monitor and analyze customer behavior on the website, using tools such as Google Analytics to identify areas for improvement.
- Lead A/B testing and other experimentation to optimize website design and functionality.
- Staying up to date with industry trends and best practices in e-commerce CX and CRO management.
- Manage the overall financial performance of the business as well as handling P&L responsibilities.
REQUIREMENTS:
- Bachelor’s degree in a related field such as Business, Marketing or Computer Science.
- 5+ years of experience in e-commerce, specifically in the Direct-to-Consumer space.
- Strong understanding of e-commerce best practices, website optimization techniques, and data analysis.
- Experience with web analytics tools, specifically Google Analytics.
- Strong project management and leadership skills.
- Excellent communication and collaboration skills.
- Ability to work well in a fast-paced, deadline-driven environment.
- Experience working with cross-functional teams and communicating with stakeholders at all levels of an organization.
From big benefits to small, we take care of our associates! After 30 days of employment, you will be eligible for our comprehensive benefits package. We also offer a 401(k) plan after three months of employment. Associates are vested in the RPM Pension plan after completing five years of service.
Rust-Oleum is an equal opportunity employer. Employment selection and related decisions are made without regard to sex, race, age, disability, religion, national origin, color, or any other protected class.
Job Type: Full-time
Benefits:
- 401(k) matching
- Dental insurance
- Flexible spending account
- Health insurance
- Life insurance
- Paid time off
- Parental leave
- Referral program
- Retirement plan
- Tuition reimbursement
- Vision insurance
Schedule:
Work Location: In person
