The senior manager of global portfolio marketing oversees global product launches that support the company’s go-to-market strategies for the organization’s products. This role ensures the success of products within his or her portfolio by enabling effective multiregional product launches and portfolio messaging. He or she provides coaching for direct reports and connected teams and ensures they can operate effectively by utilizing and complying with the organization’s go-to-market processes. The senior manager of global portfolio marketing is responsible for key launch success metrics and global marketing launch budgets for the products within his or her purview.
Accountabilities
- Establish the go-to-market marketing vision, strategy and model for the global product portfolio and communicate that vision and strategy across the organization
- Develop deep understanding of the buying audience for the organization by driving marketing and offering managers to conduct research to gather insight about target personas, buyer needs and the purchasing decision process for the organization’s products
- Drive an audience-centric marketing approach within the organization, ensuring that messaging, content and campaign strategies are centered around customer buying needs
- Oversee and provide direction for market segmentation and targeting in order to define the market opportunities for the global product portfolio and partner with offering management leaders to build business cases for expanding market presence or entering new markets
- Oversee and provide input into the process for creating product positioning, value propositions and messaging that resonates with the buying audience; ensure that offering managers are providing source messaging documents for use by downstream marketing functions such as campaign, demand, content and communications teams
- Develop the competitive positioning for the product portfolio by using competitive analysis and input from offering management
- Partner with offering, sales and channel leaders to plan routes to market and collaborate to produce marketing sales enablement plans for the product portfolio
- Oversee the global product portfolio launch marketing strategy and launch planning, collaborate with offering management and portfolio marketing leaders to apply a launch tier model and negotiate decision gates and budgets for commercial release; ensure launches are integrated with campaigns
- Serve as market-facing subject matter expert (SME) for the product portfolio and interface with industry analysts, journalists and influencers as a company representative
- Oversee and provide input into the process for developing customer references, testimonials and case studies for external and internal use, and/or partner with a formalized marketing function in doing so
- Establish strategies to drive retention, upsell and cross-sell for the product portfolio, and/or partner with a formalized marketing function in doing so
- Ensure product launches follow best practices for measuring launch effectiveness, including, but not limited to: success KPIs, lessons learned, and launch costs
- Monitor and report on the performance of the marketing product launch results
- Provide leadership, direction and mentoring to guide marketing launch teams in their day-to-day activities
- Conduct routine assessments of the organization’s go-to-market processes and address gaps in performance
- Manage the hiring, development and retention of global portfolio marketing managers talent
Background/Experience/Education
· Bachelor’s in Communications, Marketing or related field
- Minimum of five years of product or portfolio marketing experience
- Formal experience managing direct reports, teams, and budgets
- Related market/industry experience desirable
- Technical/product category experience desirable
- Previous sales experience desirable
- Product management experience a plus
Skills, Qualifications and Knowledge
- Management experience including the ability to build and grow a team
- Ability to conduct market, competitor and customer research to gather insights and assess market opportunities
- Ability to create value propositions and messaging strategies
- Ability to develop strategies for creating marketing driven pipeline
for new offerings as well as upsell, cross-sell and account-based marketing programs to grow existing relationships
- Ability to link product launches to organizational campaign themes and goals
- Ability to navigate culture and politics across multiple functions
- Strong writing, communication, presentation development and delivery skills
Demonstrated competence in critical thinking; can dissect problems through qualitative and quantitative analysis, develop solutions with a team, prioritize ideas and see them through to execution
- Strong business acumen and decision-making skills
- Goal oriented self-starter; comfortable with ambiguity, know how to define clear objectives in uncertainty and deliver results
- Process-oriented; experience managing projects from initial scoping to execution, implementation and ongoing control
- Creative and innovative
- Empathetic to buyers, customers, users and sales resources
- Highly collaborative, able to work across functional teams, and comfortable working with senior leadership
- Detail oriented, well organized, efficient with time management
- Executive presence and demeanor
- Best practices and emerging trends related to innovation and go-to-market strategies and processes
- Organizational design, development and growth strategies for portfolio marketing organizations
- Relevant domain expertise and market trends, including regulatory, legal and technology
- Company strategy, brand and value proposition, company culture and attitudes
- Company sales methodology, sales organization structure and routes to market
About Vertiv
Vertiv is a $4 billion global critical infrastructure and data center technology company. We ensure customers’ vital applications run continuously by bringing together hardware, software, analytics and ongoing services. Our portfolio includes power, cooling and IT infrastructure solutions and services that extends from the cloud to the edge of the network. Headquartered in Columbus, Ohio, USA, Vertiv employs around 20,000 people and does business in more than 130 countries. Visit Vertiv.com to learn more.
Work Authorization
No calls or agencies please. Vertiv will only employ those who are legally authorized to work in the United States. This is not a position for which sponsorship will be provided. Individuals with temporary visas such as E, F-1, H-1, H-2, L, B, J, or TN or who need sponsorship for work authorization now or in the future, are not eligible for hire.
Equal Opportunity Employer
Vertiv is an Equal Opportunity/Affirmative Action employer. We promote equal opportunities for all with respect to hiring, terms of employment, mobility, training, compensation, and occupational health, without discrimination as to age, race, color, religion, creed, sex, pregnancy status (including childbirth, breastfeeding, or related medical conditions), marital status, sexual orientation, gender identity / expression (including transgender status or sexual stereotypes), genetic information, citizenship status, national origin, protected veteran status, political affiliation, or disability. If you have a disability and are having difficulty accessing or using this website to apply for a position, you can request help by sending an email to help.join@vertivco.com .
