Marketing Specialist

Solar Light Company, Inc. - Glenside, PA (20 days ago)


Solar Light

Solar Light Company, Inc., provides specialized light-measurement solutions to advance global health protection and environmental sciences. From our family of solar simulators for biological research and materials testing, to our industrial and field-based systems for environmental monitoring, we contribute to the improvement of global health and the environment by providing high-quality solutions, supported through a premier global infrastructure.

The Role

You will plan and execute marketing initiatives to support our ambitious commercial strategy to deliver growth of Solar Light’s health protection and environmental monitoring business.

A deep understanding of the relationship between sales and marketing channels (i.e., including traditional, digital marketing, SEO/Social Media, etc.) is crucial. As is your ability to use data analytics to shape marketing strategies.

Responsibilities

  • Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, etc.)
  • Brainstorm and develop ideas for creative marketing campaigns
  • Collateral layout, creative design, eMail copywriting
  • Analyze marketing data (campaign results, conversion rates, etc.) to help shape future marketing strategies
  • Develop and manage marketing calendar
  • Coordinate with internal and external teams to meet marketing objectives

Qualifications

  • BA/BS in marketing, communications or equivalent with related experience
  • 1-2 yrs proven experience as digital marketing specialist or similar role
  • Excellent communication and writing skills
  • Demonstrable experience in marketing data analytics and tools
  • Thorough understanding of marketing channels (including traditional, digital marketing, SEO/Social Media, etc.)
  • Can-do, do-what-it-takes attitude
  • Based in our Philadelphia, PA Headquarters

The Offer

We offer competitive benefits and a compensation package that is commensurate with experience.

The Next Step

If you are a ‘roll up your sleeves’ type of person, who wants to make a difference in a dynamic and rapidly growing small company environment, Solar Light may be just the place for you!

To be considered for this role, please submit your resume with compensation expectations.

Job Type: Full-time