Digital Marketing Manager

DYLN Inspired - Irvine, CA (30+ days ago)


About DYLN Inspired
DYLN Inspired, located in Irvine, CA, creates products with an inherent purpose for those seeking to maximize their lives to live to the fullest. DYLN Inspired raises the bar when it comes to healthy and active living. At DYLN, we have developed a solution to reduce plastic waste and create alkaline water on the go. The DYLN Living Water Bottle, with its patented ergonomic design, increases the pH to create alkaline antioxidant water whenever, wherever.

We are a fast growing company looking to expand our sales channels, both online and in retail, to quickly become a recognizable brand within the health, fitness, and wellness space.

We are seeking an experienced marketing professional who is ambitious and has the desire to spearhead DYLN's digital marketing efforts to engage, influence and grow our customer base. The position requires a high-energy, self-motivated, organized, energetic, and creative team player with previous marketing experience.

The Job
Be the voice of the company and brand
Develop and execute a clearly defined strategy for DYLN's social media and e-commerce platforms including Facebook, Instagram, Twitter, Pinterest, YouTube, LinkedIn, and any other relevant platforms
Coordinate with management, Support, eCommerce, SEO/SEM, Sales and Design personnel on marketing and brand initiatives
Manage blog strategy
Content and campaign creation
Website content and optimization
PR cordination
Gather and analyze metrics to measure success
Perform community outreach and engage with consumers & influencers
Develop and execute contests and promotions to further publicize the DYLN brand
Analyze and track sales and traffic data to determine the success of marketing and PR initiatives
Brand positioning and copywriting
Email marketing, campaign development, and management of email lists
Research top influencers, competitors and trends in the industry
Shoot original content and spearhead photo or video shoots
Assist in planning and promoting consumer-facing events and tradeshows
Report any and all trends found while monitoring targeted and non-targeted social media platforms and websites
Requirements

Self-starter and responsible
Digital Marketing
Excellent communicator and writer
Creative, forward-thinking, passionate, and analytical should be some of the adjectives used to describe you
Committed to constantly coming up with new ideas that push the envelope.
Delivers tasks and projects on time and is self-managed
Analytical mindset to constantly test ideas, monitor data, and go after initiatives that work while dropping ones that don't
Tech savvy
Intuitive, adaptive, and creative thought process to solve problems and improve efficiency
Health, fitness and wellness enthusiast
Fluent in English with excellent grammar and writing skills
What's in it for you?

Be part of a fast-growing company that nurtures the entrepreneurial nature and startup culture and always encourages everyone to be themselves and be creative.
Work with a global team of a multi-talented group of marketers, salespeople, developers, and suppliers
Yoga Membership
Bonus options
Healthcare