Patient Advocate

Surterra - West Palm Beach, FL4.0


The Patient Advocate will lead all community engagement efforts within their respective region, to include coordinating event marketing efforts with Provider Advocates and local Wellness Center Teams to host/participate in all community events within designated region. The Patient Advocate will report directly to the Senior Manager of Patient Advocacy

The Patient Advocate should possess the ability to build consensus across multiple teams to serve and expand the Wellness Center’s community. May also serve as the community spokesperson, and therefore must be an expert communicator, possessing a sincere passion for whole body wellness and the mission of Surterra Wellness.

The Patient Advocacy Team will focus on a wide range of activation work – from growing local community awareness and support, engaging multiple stakeholders, building excitement for upcoming events, and organizing small and large gatherings in order to support customers, patients, local communities and advocacy groups. Projects will require strong organization, event planning, social adeptness, familiarity/proficiency with social media channels, calendar development, and customer support.

You’ll be on the ground floor with a team that strives to transform the way the public views and utilizes medical cannabis.


Ignite and maintain relationships with patient advocacy groups, relevant community organizations/non-profits, and city/county stakeholders within designated region.
Drive various grassroots-style marketing campaigns within region, managing both short and long- term initiative and strategy, to generate a positive ROI.
Establish relationships with media contacts, and identify where we can share patient success stories (with patient approval).
Partner with local Physician Sales and Wellness Center Teams within region to manage onsite and offsite events weekly.
Engage with communities at large, via small and large-scale events within region, in order to promote overall cannabis program awareness and provide product education.
Serve as brand ambassador and local face of Surterra Wellness at regional community events, patient advocacy walks, community forums, panel discussions, relevant tradeshows, patient support groups, etc.
Identify, employ and manage intern/temporary hire programs as necessary to meet regional marketing campaign goals.
Effectively manage time in area to identify new relationships and opportunities, manage current ones, and expertly target and meet all mission/outreach goals.
Track all community activity, manage regional calendar of events weekly and ultimately report to the Senior Manager, Patient Advocacy

Must be self-motivated, gregarious and approachable.
Must demonstrate interpersonal savvy and sensitivity.
Must present an appropriate brand image at all times.
Must be action-oriented and be able to operate independently.
Must possess superior communication and collaboration skills.
Must exude excellent moral fortitude and self-confidence.
Must have outstanding organizational skills and a strong sense of urgency.
Ability to organize, strategize and facilitate effective meetings.
Ability to keep teams on track in accordance with brand standards.
Ability to make sound decisions in a timely manner in a rapidly changing environment
and often ambiguous circumstances.
Ability to work professionally with a wide range of personalities, internally and externally.
Demonstrated history of proactively seeking advice, knowledge, and resources.
Dedicated to Surterra’s brand and mission.
Passion for whole body wellness and cannabis-based health options.
Creativity and ability to develop ideas into actionable marketing plans.
Excellent problem-solving skills and the ability to prioritize and multi-task in a fast-paced environment.
Flexible schedule is required to include nights and weekends.
1-3 years relevant work experience required
At least 50% local/regional travel required
College degree preferred, but not required

Surterra provides medical, dental, vision, life, short and long-term disability benefits to its employees
Surterra offers a 401(k) plan and employee stock purchase plan
Surterra provides paid time off. 9 holidays plus vacation
Surterra prefers its employees to stay home when sick; therefore, the Company offers paid sick days each year
Surterra offers a great place to work that puts employees and its patients first. The work environment is geared to focus on the employees and their comfort, productivity, and enjoyment while they are at work


Be Ethical - Do everything with impeccable integrity. Be radically transparent, fair and honest with each other. Do what you say you are going to do. Be trustworthy. Avoid deceit, favoritism and discrimination. Hold people accountable without emotion. Comply with regulations. Integrity is a pass/fail quality; you must have it to work with us.

Be a Champion - Always work in the best interest of the patient and the brand. Empower our patients to find their wellness. Support their doctors’ recommendations with respect. Be a constant learner in support of patients’ need for information. Partner with patients to make the best choices for their well-being. Fight for their rights to do so.

Be Bold - Be curious, creative and an exemplar of the Surterra brand in all your interactions. Be bold and innovative. Dream big, take chances. Investigate and learn with every challenge. Think three steps ahead and make a plan. Set the strategy and execute against it. Speed counts.

Be United - Build strong interpersonal relationships based on trust and respect. Create an inclusive environment where all voices are heard. Listen objectively to opposing views. Be diplomatic in response to adversity. Always assume good intentions. Build consensus among competing ideas and personalities. Be a strong teammate. Show compassion to everyone.

Be Efficient - Employ a systematic approach to achieve objectives. Simplify complex and time-consuming activities into simple, efficient actions. Automate processes wherever possible. Teach others how to operate within a process. Never confuse motion for progress.

Be Well - Organize and operate within a complex and chaotic environment. Remain calm, poised and effective in stressful situations. Accept the inevitability of changing priorities and redirect as needed. Think on your feet. Be resilient and show grit in the face of challenges. Avoid taking offense and never be defensive. Maintain a healthy lifestyle and psychological hardiness. Set your boundaries and respect the boundaries of others. Lead by example from the front.

Be Wise - Discern what is appropriate, practical and realistic in any given situation. Weigh the advantages of competing demands in a regulated industry. Make decisions that are a win-win for patients and the business. Say no to good ideas in favor of the best ideas. Remain open to new information and adapt accordingly. Use good judgment on appropriate use of limited resources.

Be Articulate - Show up with confidence. Communicate with enthusiasm. Speak and write in a concise, grammatically correct, precise and persuasive manner. Convey nuances of meaning accurately. Match styles of communication to each audience and purpose. Demonstrate executive presence with confidence, decisiveness, dignity and poise.